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I presented these slides at the seminar 'Innovation creates future winners' facilitated by author, blogger Stefan Lindegaard (inno15.com) and hosted by Berlingske http://bit.ly/1ow1YoN.
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INNOVATION CULTURE
FRANK HATZACKHEAD OF INNOVATION DEVELOPMENT
@NZBIOINNO
INNOVATION DEVELOPMENT TEAM
Innovation Enablers
Shaping Novozymes’ Innovation Environment
@NZBioinno
The Innovation Development Team
WHAT I WILL NOT TOUCH UPON
Enterprise Social Media for innovation at Novozymes
Structured volunteer-driven innovation programs
Novozymes building capabilities for innovation & business creation
…but there is lots on SLIDESHARE under my name…
@NZBioinno
EUR 1.6 billion sales
48%MARKET SHARE Within industrial enzymes
6,000+employees
13%of sales investedin R&D
6,500+granted patents and
pending patents
700+products
WORLDLEADER IN ENZYMES & MICROBES FOR INDUSTRY,AND AGRICULTURE
INNOVATION CULTURE
WHAT?
WHY?
@NZBioinno
STRATEGY
OPERATIONS
”Culture eats strategy for breakfast …” Peter Drucker
”Culture is what employees do when the boss is not around” Joachim von Heimburg
”Nobody’s as smart as everybody” Unknown
CULTURE
@NZBioinno
@NZBioinno
INNOVATION CULTURE
VALUES
BEHAVIORCAPABILITIES
@NZBioinno
VALUES…
1991
”The competitive advantage of positive and constructive human relationships”
”Pushing accountabilities and decision-making power as far out in the organization as possible”
@NZBioinno
VALUES… today in Novozymes
@NZBioinno
BEHAVIOR…
@NZBioinno
COLLABORATIVE BEHAVIOR =
INTELLECTUALLY
COMPELLING+
EMOTIONALLY ENGAGING
AGENDA
*with reference toMichael Newman
@NZBioinno
BULLETS IN PLANES 2Animation: The plane in the back is fixed. Plane (Today green) in front is animated: Fade on click.
Use: To highlight information when discussing past and future situations.
EGOISTIC REASONS FOR COLLABORATIVE BEHAVIOR
BUILD:1. Fame2. Networks3. Influence4. Career5. Income
MAINTAIN:StatusRespectRecognition Level of involvementRelations to top level
@NZBioinno
CAPABILITIES…
@NZBioinno
SCOPE MOBILIZECROWD
ONLINE IDEATON
SCREEN MATURE PITCH ANCHOR
2 weeks
Existing capabilitiesNew capabilities
MTORwith reference to
INTERNAL CROWDSOURCING
5 2222
ideas145 people 4
OUTCOMESLEARNINGSDEVELOPMENTS
Kla
us
THINKBIG
OUTCOMES
@NZBioinno
@NZBioinno
Diversity is a significant
predictor of idea quality!
http://www.slideshare.net/MariaCarlsen/connecting-the-dotsmcarlsen?qid=ef9bfbf8-4cc1-420f-a8fa-9bc76e312217&v=default&b=&from_search=11
Idea c
lust
er
score
Adressed consumer claims
Enabling enzyme technology
http://www.slideshare.net/christiantillegreen/creative-crowds-and-wise-screen-teams-are-needed-to-accelerate-customer-centric-innovation?qid=f7a1c776-e5c7-4a05-9ebe-230ce1ecadec&v=default&b=&from_search=2
Wise screen teams are capable of building idea mapsChristian Brix Tillegreen, Master Thesis (2014)
@NZBioinno
COLLABORATIVE FORESIGHTING CAMPAIGN ‘LIGHTING 2025’by Henkel and Novozymes
Totals today31 campaigns completed3053 seats2064 ideas
Average ratios98 seats/campaign67 ideas/campaign
Key Learnings
1. Secure absorptive capacity in the receiving business function
2. Do not oversize your crowd – otherwise you will exceed the absorptive capacity of your screen team
3. Run short, intense campaigns to ensure fast learning cycles
4. Be open & involving to your crowd during all campaign steps to sustain crowd engagement
@NZBioinno
THANKS
@FRANKHATZACK
@NZBioinno