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©TNS 2016
INNOBAROMETER, a tool to track the EU business innovation trends
©TNS 2016
TNS Opinion
2
We deliver insight to decision makers across a wide range of social policy areas.
Our clients include public sector and government bodies, political parties, the media, non-government organisations and major international and national institutions.
40 years of experience in managing complex multi-country general public and business surveys.
©TNS 2016
The Eurobarometer: in a nutshell
3
©TNS 2016
The Eurobarometer: the power of information collected over time
4
Leg 0% 0%
QA3a Whatdoyouthinkarethetwomostimportantissuesfacing(OURCOUNTRY)atthemoment?
(%-EU)
11 11
78 8
10
12
15
18
23
36
45
4241
46
48
51
4948
45
42
36
35
30
42
3537
33 33
29
24
2119
14 1413
12 1211
12
14
16
18
14
18
2725
24 24
20 20
16
14 14
14
7
5
3
2 23
2 2 67
11
0%
10%
20%
30%
40%
50%
2010 2011 2012 2013 2014 2015
IMMIGRATION
UNEMPLOYMENT
ECONOMICSITUATION
HEALTHANDSOCIALSECURITY
RISINGPRICES/INFLATION/COSTOFLIVING
TERRORISM
©TNS 2016
The Innobarometer: a few words on methodology
5
It provides a unique source of information about innovation in the EU for policy makers.
The survey is conducted via telephone interviews on a yearly basis
Fieldwork (of the last wave): 1 – 19 February 2016
Population: All enterprises, 1+ employee
Coverage: EU28, Switzerland, US
Number of interviews: 14,117 (500 per country, 200 in Luxembourg, Cyprus and Malta)
©TNS 2016
A barometer for INNOVATION
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Countries with highestshares of innovative companies
Countries with lowestshares of innovative companies
©TNS 2016
Return on investment
7
79%
84%
87%
81%
©TNS 2016
Areas of innovation related investment
8
Q4B Since January 2013, what percentage of its total turnover has your company invested in each of the following
activities?
(% - EU)
68
70
59
64
63
56
59
56
51
53
63
42
44
46
40
43
46
28
31
35
30
27
39
33
36
41
38
42
46
43
36
54
51
52
58
54
53
69
65
63
2
3
2
3
1
3
3
2
3
4
1
4
5
2
2
3
1
3
4
2
ACQUISITION OF MACHINES, EQUIPMENT,
SOFTWARE OR LICENSES*
Feb. 2016
Feb. 2015
TRAINING
Feb. 2016
Feb. 2015
Jan.-Feb. 2013
COMPANY REPUTATION AND BRANDING,
INCLUDING WEB DESIGN
Feb. 2016
Feb. 2015
Jan.-Feb. 2013
ORGANISATION OR BUSINESS PROCESS IMPROVEMENTS
Feb. 2016
Feb. 2015
Jan.-Feb. 2013
DESIGN OF PRODUCTS AND SERVICES
Feb. 2016
Feb. 2015
Jan.-Feb. 2013
SOFTWARE DEVELOPMENT
Feb. 2016
Feb. 2015
Jan.-Feb. 2013
RESEARCH AND DEVELOPMENT (R&D)
Feb. 2016
Feb. 2015
Jan.-Feb. 2013
Some investment No investment Don't know
66%
62%
51%
72%
©TNS 2016
Public support for the commercialisation of
innovative goods or services
9
Training staff: 29%34%
Online selling: 26%28%
©TNS 2016
Investment in innovation
10
Countries with highestshares of investment
Countries with lowestshares of investment
©TNS 2016
Future plans for innovation
11
28%
27%
24%
28%
©TNS 2016
Reasons for investing
12
52%
30%
41%
©TNS 2016
Skills needed for innovation
13
Marketing skills: 24%34%
Technical skills: 22%24%
Financial skills: 22%22%
©TNS 2016
The future of innovation
14
19 %
25 %
15 %
12 %
15 %
21 %
24%
7 %
Job creation Lifelong learning