The Hollywood IndustryBy: Hafsa Aamir

What is Hollywood?

Hollywood is a district in the central region of Los Angeles, California, in the United States.It is notable for its place as the home of the entertainment industry, including several of its historic studios. Its name has come to represent the motion picture industry of the United States. Hollywood is also a highly ethnically diverse, densely populated, economically diverse neighborhood and retail business district. Hollywood was a small community in 1870 and was incorporated as a municipality in 1903. It merged with the City of Los Angeles in 1910, and soon thereafter a film industry began to emerge, eventually becoming dominant in the world.

The name Hollywood was coined by H. J. Whitley, the "Father of Hollywood".

Industry in the United States of America

The United States has one of the oldest film industries (and largest in terms of revenue), and Hollywood is the primary nexus of the U.S. film industry. However, four of the six major film studios are owned by East Coast companies. Only The Walt Disney Company � which owns Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Lucasfilm Limited, the Pixar Animation Studios, and Marvel Studios � is fully based in Southern California. And while Sony Pictures Entertainment is headquartered in

Culver City, California, its parent company, the Sony Corporation, is headquartered in Tokyo, Japan. New York, Louisiana, Georgia, North Carolina, Florida, and California are considered the most productive areas for the film industry.

The Hollywood fi lm Industry

The first movie studio in the Hollywood area, Nestor Studios, was founded in 1911 by Al Christie for David Horsley in an old building on the northwest corner of Sunset Boulevard and Gower Street. In the same year, another fifteen Independents settled in Hollywood. Hollywood came to be so strongly associated with the film industry that the word "Hollywood" came to be used colloquially to refer to the entire industry.

In 1913 Cecil B. DeMille, in association with Jesse Lasky, leased a barn with studio facilities on the southeast corner of Selma and Vine Streets from the Burns and Revier Studio and Laboratory, which had been established there. DeMille then began production of The Squaw Man (1914). It became known as the Lasky-DeMille Barn and is currently the location of the Hollywood Heritage Museum.

The Charlie Chaplin Studios, on the northeast corner of La Brea and De Longpre Avenues just south of Sunset Boulevard, was built in 1917. It has had many owners after 1953, including Kling Studios, which housed production for the Superman TV series with George Reeves; Red Skelton, who used the sound stages for his CBS TV variety show; and CBS, who filmed the TV series Perry Mason with Raymond Burr there. It has also been owned by Herb Alpert's A&M Records and Tijuana Brass Enterprises. It is currently The Jim Henson Company, home of the Muppets. In 1969 The Los Angeles Cultural Heritage Board named the studio a historical cultural monument.

The famous Hollywood Sign originally read "Hollywoodland." It

was erected in 1923 to advertise a new housing development in the hills above Hollywood. For several years the sign was left to deteriorate. In 1949 the Hollywood Chamber of Commerce stepped in and offered to remove the last four letters and repair the rest.The sign, located at the top of Mount Lee, is now a registered trademark and cannot be used without the permission of the Hollywood Chamber of Commerce, which also manages the venerable Walk of Fame.

The first Academy Awards presentation ceremony took place on May 16, 1929, during a banquet held in the Blossom Room of the Hollywood Roosevelt Hotel on Hollywood Boulevard. Tickets were USD $10.00 and there were 250 people in attendance.

From about 1930 five major Hollywood movie studios from all over the Los Angeles area, Paramount, RKO, 20th Century Fox, Metro-Goldwyn-Mayer and Warner Bros., owned large, grand theaters throughout the country for the exhibition of their movies. The period between the years 1927 (the effective end of the silent era) to 1948 is considered the age of the "Hollywood studio system", or, in a more common term, the Golden Age of Hollywood. In a landmark 1948 court decision, the Supreme Court ruled that movie studios could not own theaters and play only the movies of their studio and movie stars, thus an era of Hollywood history had unofficially ended. By the mid-1950s, when television proved a profitable enterprise that was here to stay, movie studios started also being used for the production of programming in that medium, which is still the norm today.

SOURCESen.wikipedia.org/wiki/Hollywooden.wikipedia.org/wiki/Film_industrywww.industryhollywood.comwww.thetakeaway.org