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Best Practices in
Communicating Change
May 8th, 2015
IABC Ottawa
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Agenda
9:15 Roundtable on Change
9:30 Change Challenge Breakthrough
9:50 Exploring Change Management
10:30 Break
10:45 Best Practices in Communicating Change
11:15 Case Studies
11:30 Tips/Tools for Communicating Change
12:00 Session Close
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Roundtable on Change
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Change Challenge Breakthrough
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Exploring Change Management
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THE RIDER AND THE ELEPHANT
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START WITH
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CHANGE IS ABOUT EMOTION
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INC
REA
SIN
G F
EAR
AN
D R
ESIS
TAN
CE
DEC
REA
SIN
G P
RO
DU
CTI
VIT
Y
TIME
COMFORT/SECURITY
WORRY/UNCERTAINTY
RISK/FLIGHT
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GAPKNOWING/DOINGTHE
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1 2 3 4 5 6 78STRATEGIESFOR DRIVING CHANGE
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PLAN
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un-FREEZE
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SPEED BUY-INOR
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CONCENTRATE
ALLIESON
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INTOTAP SOCIAL
CAPITAL
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LEARNINGANDRISK
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FORPLANresistance
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FOCUS ON
OUTCOMESMEASUREABLE
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CHANGE IS HARD
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Break
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Best Practices in Communicating Change
WORDS
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SYMBOLSBEHAVIOURS
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HOW DOES
WHERE WE’RE GOING FIT WITHIN THE STORY OF
WHO WE ARE?
The sinkhole of change is communication and motivation. It’s where change projects go to die.
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“
”
Nancy Rothbard, Wharton School of Business
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NOT WHAT YOU
SAY
FEELPEOPLE HEAR WHAT YOU
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FAVOUR PULL OVER PUSH
IT’S A CONVERSATION
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NOT A DICTATION
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IF I CAN’T GIVE YOU
CONTENTI’LL GIVE YOU
CONTEXT
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AVOIDING
THE TOP 3 PITFALLS OF
CHANGE COMMUNICATION
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#1
The single biggest problem with communication is the illusion that it has taken place.
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“
”
George Bernard Shaw, Playwright
#2
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#3
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Case Studies
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Tips/Tools for Communicating Change
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