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Session at IMEX Frankfurt, the global meetings & events tradeshow. Title: Hybrid Meetings Update - Live Case Study Date: Tuesday May 20th 2014, Time: 12:30 - 13:00 Venue / Room: Tech Hub, Show Floor, Stand C700 Organisation: HCIBS | LiveOnlineEvents Speaker: Gerrit Heijkoop Track: Technology/Social Media Language: English Level: Intermediate Learning Outcome: Understand why you should consider going hybrid. See how hybrid can be implemented easily at your next event or conference. Feel the excitement of connecting with a worldwide audience. Do you want to double the audience of your event or conference? Truly engage your participants? Mobilise knowledge and questions? Join this energising and interactive session by Gerrit Heijkoop of LiveOnlineEvents. He will share his insights, tips and tricks on hybrid meetings using live cases that he is working on. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.
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Hybrid Meetings Update: Creating the must-attend hybrid event that stands out and delivers real value for money
Photos, Feedback & Questions
Twitter: @GHeijkoop Hashtag: #IMEX14
Where do you stand?
I have participated in an event as an ‘online delegate’
Agree Disagree
I will be involved in hybrid events in the future
Agree Disagree
I will be involved in hybrid events in the future
Agree Disagree
70% MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
I know all there is to know about hybrid events
Agree Disagree
I know all there is to know about hybrid events
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
why?
Missed opportunities …
“Are there any recordings of your speech? More people should see this #volleyballcongess”
Mieke van Loenen Director of events, ICCA
“In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”
Christian Middelthon, online participant FRESH14
“Was on my way for skiing today, never got out – still sitting here in my ski clothes watching #FRESH14 online. Great conference!”
Increase your reach & engagement
Target audience
Increase your reach & engagement
Target audience
Increase your reach & engagement
Live delegates
Target audience
Online engaged
Increase your reach & engagement
Live delegates
Target audience
Online engaged
Increase your reach & engagement
Live delegates
Association Bidding
85 live delegates
605 online viewers
from 75 countries
FRESH Conference
165 live delegates
880 online viewers
from 102 countries
#exercise What are the benefits of a hybrid event?
Benefits are clear! 1. Increased reach 2. More engagement with your audience 3. Sponsor opportunities 4. Reduction of CO2 & travelcosts 5. Massive amount of marketing content
how?
Will people stay away from my event? Live event | Interactive broadcast
Meetingselect Experience
Will people stay away from my event? Day 2 | Interactive broadcast
DSM Innovation Summit Day 1
Will people stay away from my event? Day 1 Day 3 Day 2 FRESH,
Conference
Day 2 Day 1 ESEC Amsterdam
Offices
Mobiles
Meeting Team
s
Conten Production
Value of entertainment
Effective Meeting Team
s
Fire Starters & Discussion
Amsterdam
Offices
Mobiles
Venezuela
USA
Will people stay away from my event? Day 1 Day 3 Day 2 Amsterdam,
Netherlands
Day 2 Day 1 Bangkok, Thailand
Beijing, China P.R.
Offices
Mobiles
Hybrid bidding sem
inar
How to design your hybrid format? After-Show Pre-Show LIVE Interactive session
How to design your hybrid format? After-Show Pre-Show LIVE Interactive session
How to design your hybrid format?
Virtual Lounge: sharing the experience
what?
#reflection apply to your own situation
Before we go…
Save €4,99 on e-book: Send an e-mail now to [email protected] you will receive link for a free download
Gerrit Heijkoop Partner LiveOnlineEvents Twitter: @GHeijkoop #IMEX14 Web: www.Live-Online-Events.com
E-mail: [email protected]
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