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How to go viral?

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Page 1: How to go viral?
Page 2: How to go viral?

HOW TO GO

VIRAL?

Proven ways to get people talking

Based on a publication of Gregory Ciotti

Page 3: How to go viral?

HOW TO GO

VIRAL?

Proven ways to get people talking

Based on a publication of Gregory Ciotti

Page 4: How to go viral?

HALFWAY, OREGON

VS

HALF.COM

Based on “Buzz marketing” by Mark Hughes via http://www.sparringmind.com/viral-content/

Page 5: How to go viral?
Page 6: How to go viral?
Page 7: How to go viral?

BUTTONS TO BE PUSHED

Page 8: How to go viral?

• Taboo

BUTTONS TO BE PUSHED

Page 9: How to go viral?

• Taboo

• Unusual

BUTTONS TO BE PUSHED

Page 10: How to go viral?

• Taboo

• Unusual

• Outrageous

BUTTONS TO BE PUSHED

Page 11: How to go viral?

• Taboo

• Unusual

• Outrageous

• Hilarious

BUTTONS TO BE PUSHED

Page 12: How to go viral?

• Taboo

• Unusual

• Outrageous

• Hilarious

• Remarkable

BUTTONS TO BE PUSHED

Page 13: How to go viral?

• Taboo

• Unusual

• Outrageous

• Hilarious

• Remarkable

• Secrets

BUTTONS TO BE PUSHED

Page 14: How to go viral?

• Definition: Labeled by a society as improper, unacceptable, prohibited, or profane.

TABOO

Taboo Unusual Outrageous

Hilarious Remarkable Secret

Page 15: How to go viral?

• Definition: Not usual, common, or ordinary; uncommon in amount or degree; exceptional.

UNUSUAL

Taboo Unusual Outrageous

Hilarious Remarkable Secret

Page 16: How to go viral?

• Definition: Passing reasonable bounds, shocking, unconventional, extravagant.

OUTRAGEOUS

Taboo Unusual Outrageous

Hilarious Remarkable Secret

Page 17: How to go viral?

• Definition: Arousing great merriment; funny.

HILARIOUS

Taboo Unusual Outrageous

Hilarious Remarkable Secret

Page 18: How to go viral?

• Definition: Notable, extraordinary, worthy of notice or attention.

REMARKABLE

Taboo Unusual Outrageous

Hilarious Remarkable Secret

Page 19: How to go viral?

• Definition: Kept from the knowledge of any but the initiated or privileged.

SECRET

Taboo Unusual Outrageous

Hilarious Remarkable Secret

Page 20: How to go viral?

BUT WAIT! THERE’S MORE!

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 21: How to go viral?

“Viral” style features

BUT WAIT! THERE’S MORE!

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 22: How to go viral?

“Viral” style features

• Emotional response

BUT WAIT! THERE’S MORE!

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 23: How to go viral?

“Viral” style features

• Emotional response

• Positive content

BUT WAIT! THERE’S MORE!

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 24: How to go viral?

“Viral” style features

• Emotional response

• Positive content

• Articles viewed as “useful in practice”

BUT WAIT! THERE’S MORE!

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 25: How to go viral?

“Viral” style features

• Emotional response

• Positive content

• Articles viewed as “useful in practice”

BUT WAIT! THERE’S MORE!

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 26: How to go viral?

“VIRAL”-INCITING TYPES OF EMOTIONS

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 27: How to go viral?

•Awe

“VIRAL”-INCITING TYPES OF EMOTIONS

“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

Page 28: How to go viral?

•Awe

•Anger

“VIRAL”-INCITING TYPES OF EMOTIONS

“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”

Page 29: How to go viral?

•Awe

•Anger

•Surprise

“VIRAL”-INCITING TYPES OF EMOTIONS

“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”

“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”

Page 30: How to go viral?

•Awe

•Anger

•Surprise

•Anxiety

“VIRAL”-INCITING TYPES OF EMOTIONS

“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”

“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”

“For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”

Page 31: How to go viral?

•Awe

•Anger

•Surprise

•Anxiety

•Joy

“VIRAL”-INCITING TYPES OF EMOTIONS

“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”

“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”

“For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”

“Wide-Eyed New Arrivals Falling in Love with the City” “Tony Award for Philanthropy”

Page 32: How to go viral?

•Awe

•Anger

•Surprise

•Anxiety

•Joy

“VIRAL”-INCITING TYPES OF EMOTIONS

“Rare Treatment Is Reported to Cure AIDS Patient” “The Promise and Power of RNA”

Based on “What Makes online Content Viral?” by Jonah Berger and Katherine L. Milkman

“What Red Ink? Wallstreet Paid Hefty Bonuses” “Loan Titans Paid McCain Adviser Nearly $2 Million”

“Passion for Food Adjusts to a Fit Passion for Running” “Pecking, but No Order, on Streets of East Harlem”

“For Stocks, Worse Single-Day Drop in Two Decades” “Home Prices Seem Far from Bottom”

“Wide-Eyed New Arrivals Falling in Love with the City” “Tony Award for Philanthropy”

Page 33: How to go viral?

EXAMPLE: JC PENNEY KETTLE

Page 34: How to go viral?

EXAMPLE: JC PENNEY KETTLE

Page 35: How to go viral?

EXAMPLE: JC PENNEY KETTLE

Page 36: How to go viral?

NOW IT’S

YOUR TURN!

Page 37: How to go viral?
Page 38: How to go viral?