How Explainer Videos Capture Audience Attention In the last 3 years, video has grown beyond everyone’s expectations. Today if you don’t have an explainer video on your site, the audience will quickly lose attention as they don’t want to go through piles of content to know what you’re selling. The best way to ensure your target audience stays on your website and spends time in understanding your brand is getting an explainer video. We’ll tell you all about how an explainer video garners attention so that you can get one and make your audience interested in what you’re selling. Videos Demonstrate. Words Don’t! No matter how creatively you write content on a website, it depends on the reader’s imagination on how he understands your vision. Instead why not show him? Explainer videos allow you to demonstrate what you’re talking about. You can show what your product or service does and how it will benefit the customer in full and accurate detail. This way there is no confusion and you get to show what you’re talking about. After all, seeing is believing, right? Inform as Well as Entertain When you’re showcasing your product, it’s not necessary to insistently inform about all the features, advantages and benefits to the customers. If you look at popular explainer videos around the internet, you’ll see that the ones you remember are the ones that were fun to watch. Using videos as vehicles to push information will result in a bland video which people will skip over as soon as they press play. Instead, entertaining a viewer with creative and fantastic sound and visuals with a dash of humor goes a long way in securing your brand’s name in the viewer’s mind. So next time when customers want a service or product which you sell, they’ll remember you first. It’s not USP anymore, Its ESP Everybody’s hung-up on USP - Unique Selling Proposition. That’s an old concept now. Changing times have led to the change in the way media is made as well as consumed. Explainer videos don’t work on the concept of USP. They work on ESP – Emotional Selling Proposition. Explainer

How explainer videos capture audience attention (1)

Download DOCX Report

Upload
cinimage-studios-pvt-ltd
View
14
Download
1

Embed Size (px)

Citation preview

How Explainer Videos Capture Audience Attention

In the last 3 years, video has grown beyond everyone’s expectations. Today if you don’t have an explainer video on your site, the audience will quickly lose attention as they don’t want to go through piles of content to know what you’re selling. The best way to ensure your target audience stays on your website and spends time in understanding your brand is getting an explainer video. We’ll tell you all about how an explainer video garners attention so that you can get one and make your audience interested in what you’re selling.

Videos Demonstrate. Words Don’t!

No matter how creatively you write content on a website, it depends on the reader’s imagination on how he understands your vision. Instead why not show him?Explainer videos allow you to demonstrate what you’re talking about. You can show what your product or service does and how it will benefit the customer in full and accurate detail. This way there is no confusion and you get to show what you’re talking about. After all, seeing is believing, right?

Inform as Well as Entertain

When you’re showcasing your product, it’s not necessary to insistently inform about all the features, advantages and benefits to the customers. If you look at popular explainer videos around the internet, you’ll see that the ones you remember are the ones that were fun to watch. Using videos as vehicles to push information will result in a bland video which people will skip over as soon as they press play. Instead, entertaining a viewer with creative and fantastic sound and visuals with a dash of humor goes a long way in securing your brand’s name in the viewer’s mind. So next time when customers want a service or product which you sell, they’ll remember you first.

It’s not USP anymore, Its ESP

Everybody’s hung-up on USP - Unique Selling Proposition. That’s an old concept now. Changing times have led to the change in the way media is made as well as consumed. Explainer videos don’t work on the concept of USP. They work on ESP – Emotional Selling Proposition. Explainer videos tell stories with vibrant characters that can be made to pull at your customer’s heartstrings. They can be funny, cute, and sad, almost anything you want. When people relate to a situation, they develop trust. And this trust leads to potential sales as they feel connected with the message and the core theme of the product.

The Advantage of Matching Video with Audio

According to the dual-coding theory, if communication is delivered through 2 different modes, it leads to increased absorption of a message in an individual. One the main advantages of explainer videos is the seamlessly combination of audio and video. This leads to a verbal as well as non-verbal communication of the message leading to 100% absorption of the message. The usage of colorful graphics and interesting audio in an explainer video helps in grabbing the full attention of the viewer. This helps in assisting the individual understand the complete message as you intended, without losing interest.

Page 2: How explainer videos capture audience attention (1)

Explainer videos create a world of opportunities, especially for startups and growing companies. Brandepix has created more than 80+ videos for clients across the world. Check out our work at http://www.brandepix.com/animation-video-company/ today to know how we can create winning opportunities for your business.