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Small Farm Marketing For Big Profits Presented By: Josh Hardin Laughing Stock Farms Sheridan, AR

Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

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Page 1: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Small Farm Marketing For Big Profits

Presented By: Josh Hardin

Laughing Stock Farms

Sheridan, AR

Page 2: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Overview

• Marketing yourself

• Marketing your

product

• Resources that will

help you improve your

skills and knowledge

• Wrap-up & Questions

Page 3: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Better Practices = Better Marketing

●On Farm

Composting

●Trap Cropping

●Cover Crops &

Green Manure

●Raised Beds

●Drip Irrigation

Page 4: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Start Strong Markets By Starting

With Committed Growers

●Producer only

markets benefit

young beginning

farmers &

established

producers

●Direct Marketing

Challenges with

imports and resellers

Page 5: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Variety Variety Variety

Page 6: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Increase Price By Selling Per Box

• Customers don’t want to buy too much at once

• Reduce waste and handling• Easier to manage table space• Increases flow of traffic

Page 7: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing
Page 8: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing
Page 9: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Resources

●Internet & Software

●Seed Catalogs

●Conferences

●Fellow Farmers

Page 10: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Market Farm Forms

●Whole Farm Plan

Template

●Seed & Plant

Spreadsheets

●Crop Succession

Templates

●Harvest & Yield

Calculators

Page 11: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Ability to completely

customize your farm plan

Cost free with a

suggested donation if it

becomes useful to your

farm

http://code.google.com/p/c

ropplanning/

Mail to Clayton:

[email protected]

Open Source Crop Planning

Page 12: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing
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Page 15: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing
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Page 17: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing
Page 18: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Seed Catalogs

●Check with local

providers first

●Compare Prices!!

●Find out what is hot

for this year

●Make sure it is

adapted to our

climate

Page 19: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Farm Conferences

●AR OK Horticulture

Industry Show

●SSAWG

●Acres

●Missouri Organic

Page 20: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Ask A Farmer

●Others have already

made your mistakes

●Most farmers want

to share experience

●Advice is free but

take it with a grain of

salt

Page 21: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Summary

●Create consistent

garden plans to

share with farmers

and chefs

●Communication &

Interaction

●More Diversity =

Less Risk

Page 22: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing

Thank You!!!

Laughing Stock Farms

[email protected]

(870) 866-3753

Sheridan, AR

Page 23: Hope Farmer's Market Vendor Training Presentation Small Farm Marketing