Breakfast Briefing with The Financial Times

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Breakfast Briefing with The Financial Times

James Shotter Frankfurt Correspondent

Financial Times History

Financial Times History

Financial Times History

2015• FT is bought by Nikkei, the Japanese media group• More than 70% of the FT’s circulation is digital• Editorial staff of 600 in more than 40 countries

Corporate Audience

The most influential people in business and politics - our readers make the biggest decisions in their fields.

Consumer Audience

Surrounded by the finest things life has to offer, our readers are some of the wealthiest and discernible consumers on the planet.

Products

FT Weekday

• The Financial Times is one of the world’s leading business news and information sources

• Relied on by business leaders, government ministers, international entrepreneurs, bankers, investors, educators and students

• Almost 2 million people in over 100 countries count on the FT to keep them informed about global business, economics and politics.

Products

FT Weekend

• A uniquely stimulating combination of news and lifestyle features

• Supplements include the FT Weekend Magazine, House & Home, Life & Arts and How To Spend It; the ultimate guide to luxury living

Products

Financial Publishing

• Financial Publishing provides print and online content for consumer and professional financial audiences

• Specialist information on the retail, personal and institutional finance industries

• Read by the people that make and break markets, and the investors that benefit

• The FT's Financial Publishing portfolio reaches the people who are at the top of their game - and helps keep them there

Products

Digital

• The FT's wide range of digital offerings deliver up-to-the-minute news, insight and analysis

• Alongside the multi-award winning FT.com website and apps, exec-appointments carries some of the finest jobs in business and is read by some of the finest candidates, whilst howtospendit.com allows users to lose themselves in the very best money can buy.

The FT newspaper and FT.com

• 600 journalists worldwide• Combined paid print and digital circulation

of nearly 629,000• Mobile is driving a third of FT.com traffic

and 24% of digital subscriptions• FT education products now serve 32 of the

world’s top 50 business schools

FT.com• over 4.5 million registered users

FT newspaper• available in over 100 countries• read by 1.5 million people worldwide

iPad App• over 400,000 downloads in the first six months• 9,000 more every week• The app now delivers 10% of new digital subscribers

Impact of platform choice

Publications at or before 7-8 amwill have highest impact on mobile

Better coverage of early morningconsumption peak on desktopas well as lunchtime coverage

Good coverage evening mobile peak

Calendar

Click here to view the full calendar

Circulation

Sources

http://www.fttoolkit.co.uk/admediakit/platform.php?page_id=ft-com http://www.ftasiaads.com/media.html http://www.surveys.ft.com/USSurveyWeb.nsf/WSDA?openView&Count=30