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11th African Dairy Conference and Exhibition 2015
Hakan Soderholm MD
Tetra Pak East Africa
September 23, 2015September 23, 2015
Global dairy consumption expected to rise next decade……driven by developing markets
Tetra Pak Market Intelligence230915
120%
Increase in Liquid Milk Equivalent 2014-2024
..booming demand fueled by India, China and Africa
Growth mainly driven by developing markets…
Tetra Pak Market Intelligence
4% 7%
78%
35% 34% 37%
1% 14% 16% 6%
47% 52% 57% 60%
43%
4%
230915
USAustralia Western Europe
…where traditional white milk consumption is decliningDecline in developed dairy markets…
sales of milk at lowest level since 1984
4 out of 10 people regularly skip
breakfast
white milk consumption fell by
0.8% 2010 and 2013
Tetra Pak Market Intelligence
230915
…with milk increasingly travelling around the world Dairy, a more globalized business…
Tetra Pak Market Intelligence230915
Leading growth in core marketsEast Africa Economic indicators
100%
120%
140%
160%
180%
200%
220%
240%
260%
GPD Growth per capita USD
100%
120%
140%
160%
180%
200%
220%
240%
260%
GPD Growth per capita USD
Source: IMF World Economic Outlook (WEO), April 2015
619
684
1,018
1,495
Ethiopia
Uganda
Tanzania
Kenya
GDP per capita USD
619
684
1,018
1,495
Ethiopia
Uganda
Tanzania
Kenya
GDP per capita USD
100%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Tanzania Uganda Kenya Ethiopia
100%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Tanzania Uganda Kenya Ethiopia
Tetra Pak Market Intelligence230915
We can do the same!!
Vietnam - Dairy Consumption grows with GDP
1,543 USD
1,7551,911
2,200
797919
1,1651,232
1,334
2006 2007 2008 2009 2010 2011 2012 2013 2014
Liquid Dairy Products Liters Liquid Dairy Products Liters
Tetra Pak Market Intelligence230915
Dairy Hubs
Start
Only 5%-10% of total milk production in East Africa is processed!!!!
Administrative/Training Center
Dairy Hub
Milk cooling points
Dairy Management Groups
Smallholder Farmers
Mobile Training Unit
Tetra Pak Market Intelligence230915
Distribution in traditional trade
10%
72%Opportunity
..over 120,000 outlets in Kenya
90%
Tetra Pak Market Intelligence230915
28%Packed Milk
Raw milkDistributionInnovationOpportunities
for growth
Global trends
for growth
Tetra Pak Market Intelligence230915
School Milk