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This is me! I'm Giorgio Minguzzi, let me introduce myself with few images from my job, my life, my passions, my world! Check it out!
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GIORGIO MINGUZZI
ABOUT ME: VISUAL PRESENTATION !
2
Buongiorno! WHO AM I ?
I’m a creative and inquiring person with a widely recognized expertise gained in international companies, who found in Sales & Marketing his natural dimension. I’ve worked in multicultural teams, managing important brands and projects, always in close contact with the customers. This proximity gave me the possibility to learn how to listen, giving concreteness to every marketing and sales tasks I am involved with, both online and offline. !
A unique, cross-industry understanding of the critical interaction between reputation, online social communities, governance, and business matters is what makes me valuable beyond innate networking abilities. !
Both peers and the industry attribute me the reputation of mentor, team builder, thought leader and tech geek!
I WAS BORN IN IVREA, NEAR TURIN ON MAY 13TH , 1975.
MY FATHER WAS A MANAGER AT OLIVETTI’S AND IN
THOSE YEARS WE WERE LIVING IN PIEDMONT
ENVIRONMENTALSCIENCE DEGREE
WITH AN INNOVATIVE WORK ABOUT ENVIRONMENTAL
RISKS CAUSED BY CYBER ATTACKS
LIFE HAS DECIDED THAT I HAD TO DO SOMETHING ELSE
THANKS TO AN INTERNSHIP DONE BEFORE GRADUATING,
I FELL IN LOVE WITH SALES & MARKETING
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EXPERIENCE - TIMELINE
My journey started with an internship in the marketing
department of one of the companies owned of ITway
group, even before my Environmental science degree
2001
I was hired in the same company of the internship with the role of
Account Manager 2002
A few years later I was promoted, moving to the holding, with the role
of Brand Manager (Nokia, Checkpoint and few others minor
vendors) 2005
Together with some friends, I established a digital trading
company in Boston (USA). We sourced and distributed “made in
Italy” products online. I was Partner & Marketing Manager
2010-2012
I’m working for MARINI as Product Marketing Manager.
For the Fayat Group I had a chance to follow few strategic projects as
Project Leader 2008 - Present
TODAY: PRODUCT MARKETING
MANAGERI’M IN THE ASPHALT PLANT DIVISION
OF MARINI - FAYAT GROUP AND I’M TAKING CARE SOME SPECIAL
PROJECTS ALSO AT GROUP LEVEL
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MARINI - FAYAT GROUP - MY DAILY JOB
They call me product marketing manager and my job has no boundariesI love my job. Supporting complex negotiations in a truly international context, being part of a team with people of every
culture and tradition, challenging myself every day with ambitious and innovative projects, excites me.
Marketing & Communication From the brochures to the online strategies
Market Analysis Scouting of new sales channels and new solutions
CRM The right tool to have one common language in a multinational sales team
Competitor Analysis Technical Comparisons
Reports For the Top Management
Technical Training Dealers, Agents and Internal team
The Customer At The Heart the most valuable asset of every company is the customer
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GROWTH : MARKETING = ASTRONOMY : ASTROLOGY - Sartoni’s equation
I'm sure to be a Social SellerIn my profession I merge my sales & marketing attitude with the ability to read computer's analytics.
Creativity, lateral thinking and knowledge of social metrics are the ingredients that allow me to increase sales, develop a process to generate brand awareness, extend customer loyalty, etc…
PRODUCT MARKETING MANAGER VS. SOCIAL SELLER
THREE PROJECTS
LET ME INTRODUCE YOU TO MY 3 FAVORITE
BUSINESS SATISFACTIONS
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1. CRM - ASPHALT PLANT DIVISION - WORLDWIDE
CRM - Customer Relationship ManagementI lead the implementation of the CRM over the entire asphalt plant division of Fayat Group,
in a multinational and multicultural environment.
GLOBAL PROJECT One unique tool for the International Sales Force
One common language for the sales force
Reports & Dashboards always updated
Enabled the sales process to take a leap forward
A more accurate and reliable production plan
A more efficient targeting of the resources
GOALS ACHIEVED CRM Advantages
BRAZIL Coming Soon
ITALYFRANCE
CHINA
UAE
RUSSIA
TURKEY
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2. ONLINE MARKETING - A BRAND NEW STRATEGY FOR MARINI
x
www.marini.fayat.com
x
!"# $
ONLINE MKTG
MODERN PRESENTATION TEMPLATE
Keynote
Always near our customersThere is no industry that can handle its market without an online strategy. When the export is the natural vocation of a company live in a very specify niche, this is even more crucial. !
You have to meet new partners, where they can be met more easily. You have to be close to your customers, wherever they are. !
And nowadays, many of them are accessible online.
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3. TRAINING - SALES, AGENTS AND DEALERS
There is no Sales Channel without a Training ProgramI contributed to the production of training materials and drove several training sessions of sales area managers,
agents and dealers in Africa, China and the Middle East.
TODAY I LIVE IN BAGNACAVALLO, NEAR RAVENNA
I CAN ASSURE YOU THAT IT HASN’T CHANGED MUCH FROM WHEN THIS
PHOTO WAS TAKEN
AT HOME, I HAVE SILVIA AND FILIPPO
WAITING FOR ME
I SPEND MY FREE TIME…
HELPING STUDENTS, EDUCATORS AND PARENTS WITH INFORMATION
TO STRENGTHEN THEIR AWARENESS ABOUT DIGITAL REPUTATION. ENCOURAGING
YOUNG TECHNOLOGY USERS TO BECOME RESPONSIBLE DIGITAL
CITIZENS.
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CONTACT ME! - MY CONTACT DETAILS
VIA SAVIO, 2 48012 BAGNACAVALLO (RA) !
+39 347 2620489 it.linkedin.com/in/GiorgioMinguzzi
GIORGIO MINGUZZI