GETTING TACTICAL:PUBLIC RELATIONS

Twitter: @d12toastmasters

www.d12toastmasters.org

Heather Munozprm@d12toastmasters

WHAT TO EXPECT

• PR review

• PR resources

• Club Websites

• Social Media

• Open Houses review

OUR RESPONSIBILITIES

• Link to the Outside World

• Webmaster

• Brand Manager

TOASTMASTER BRANDING

www.toastmasters.org/lettheworldknow

Publicity andPromotionsHandbook

I <3 PR

LEADING A PR TEAM

Let the World Know - Section 4, Page 38

http://www.toastmasters.org/Leadership-Central/Public-Relations

• Announce upcoming events and programs.

• Gather information for the newsletter or website by asking for story contributions or covering club news.

• Report on recent publicity.

• Greet members and guests.

AT THE CLUB MEETING

PRESS RELEASE TIPS

• Start with boilerplate

• Cover 5 W’s in the first paragraph

• Cover “How” with the remaining body

• Have someone proofread

OBJECTIVE TONE

http://service.prweb.com/learning/article/editorial-guidelines

YES! THIS!

“Local Business Owner Testifies for Health Care Reform” is far more compelling than

“Toastmaster Wins Award.”

CLUB WEBSITES

• https://www.toastmasters.org/Leadership-Central/Logos-Images-and-Templates/Club-and-District-Websites

SOCIAL MEDIA

http://www.toastmasters.org/socialnetworking.aspx

Understand which networks are right for your business before creating a posting schedule.

Now you need to decide how you want to divide your time.

This brings us to the type of content you’ll want to share - 80/20 Rule

LET’S GO OUT THERE AND SHARE TOASTMASTERS!

Twitter: @d12toastmasters!

#whereleadersaremade#toastmasters

#publicspeaking!

Instagram: d12toastmasters!!

www.d12toastmasters.org prm@d12toastmasters