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• Participate in this session using the NAMA OneShow App:
• Open up the mobile app from:
www.eventmobi.com/oneshow
• Click on Menu – upper left hand side.
• Select ‘Agenda’
• At the top select the date as Wednesday, April 22, 2015
• Click on the Get LinkedIn or Locked Out session
Welcome!
Get LinkedIn or Locked OutKelly Mahoney, social media manager, CompTIA
Live Polling Question!Open up the mobile app from www.eventmobi.com/oneshow
• Click on Menu – upper left hand side.
• Select ‘Agenda’
• At the top select the date as Wednesday, April 22, 2015
• Click on the Get LinkedIn or Locked Out session
• Scroll to the bottom and click on ‘Join Live Poll’ to submit your response!
Question:
Have you used social media (Facebook, Twitter, LinkedIn), to secure a sale?
YES
NOLive Poll
My Job & What We Do
Social media manager, CompTIA
• IT certification trade and professional group
• Promoting IT careers
• Providing vital services to small businesses
Agenda
•Survey results
•Power of social media
•Being effective on LinkedIn
•Making the most of your time
Results
Social Media is a Revolution
https://www.youtube.com/watch?v=jottDMuLesU
Why Social Media is Important
Who’s on LinkedIn?
100 Million users
LinkedIn is …
• Marketing
• Networking
• Branding
• Customer Service
Profile: Your Portfolio, Your Resume, You
Building the Best You
•Rules: Professional, social, genuinely helpful
•Use a custom description, personal statement and background
•Make the most of your background summary
•Claim your personal URL
Company Pages: Your Online Office
Why You Need a Company Page
•Allows your company to have followers
•Gives you a spot to share company achievements
•Showcase products/services
•Gather/display recommendations
•Empowers customers to find you
Company Pages
• Greater insights, control, advertising potential
• More information about your audience and potential contacts
https://www.linkedin.com/company/comptia
Getting Started
Groups: Your Online Golf Course
• Human Resources
• Chamber of Commerce
• Local events
• Expos/shows
• Trade organizations
• Alumni groups
• Your competitors
Local, Specific, Personal
• Create a mix
• Cultivate relationships
• Build big, build strong
Group Doesn’t Exist?
Make one:
•Professional interests
•Affinity groups
•Accomplishments
•Locations
Now what?
Share, Contribute, Comment
ConnectGet Local
CongratulateShare
Connect
Get Local
Congratulate• As a person, company or in a group
But What to Share?
80/20 Rule
Only promote your products, services and content
*20 percent*
of the time
The Other 80 Percent
•Articles
•Workshops
•Events
•Images
•Industry insights
•CommentaryInformative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn.
Silence is Golden
Use the letterhead rule
Does it belong here?
What to Share Where
Profile: You, personally
• Brag, congratulation, connect, inform
Group: Know your audienceInteresting articles, useful resources, requests for advice or help
Company: Your businessJobs, new products, expansions, milestones
My Routine
• Personal – Weekly– Connect with new contacts
– Post a personal update
– Add any new skills/accomplishments
– Endorse three friends
– Post one group discussion in a professional group
• Your Business – 3-5 per week– Update your company page
– Approve any new groups
– Review submissions/discussions
– Comment and contribute as needed
Your Action Plan
• Update your personal profile
– Photo
– Background summary
– Title
– Skills
• Join three groups
• Set up a company page
– Image
– Logo
– Description
• Commit to a maintenance schedule
Relevant Links
•Claim your personal URL
•How to set up a LinkedIn Company Page
•Reasons Why You Should Make Your Company a Page on LinkedIn
•How to Start a Group
