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Message with Value(s)
Dear _______,!!We don’t care about your app.!
!" " " " " " " Regards, " " " " " " " " " " " "Your users !!
Every time you build an interface, you tell users they have to learn to do things your way before they get what they want.!
!That is not user-centered.!
!
User-centered design meets people where they are.!
So. Where are they?!
So. SMS.!7.2 billion active mobile subscribers!3.6 billion unique users!!SMS is the only platform that reaches them all!
Interna(onal Telecommunica(ons Union, 2010
Most organizations simply aren’t designed to listen at scale. !!Listening requires structure.
Frontline Connects Platforms and Systems
0! 20k!downloads!
Scale of Simple!
Frontline Coverage!
Multi-channel management!!!!made easy. !
Good communication is not about a platform, it’s about building better coordination and operations
The Non-Profit Business
Ci(zens Ci(es & Coun(es State
Multi-Channel Systems
Na(onal
Efficiency isn’t individual. The biggest wins come from building better information relationships between partners.
Information is Infrastructure!
"The Value of Connected Systems!
Message-powered healthcare! Zimbabwe Ministry of Health!St. Gabriel’s Hospital, Malawi!
Pa(ents book appointments with remote hospitals and clinics.
Community health workers monitory and report symptoms, enabling officials to recognize outbreaks earlier.
St. Gabriel’s handles twice as many pa(ents at half the cost. Disease repor(ng in Zimbabwe improves by 400%, covering 75% of the country.
Interactive radio! Search for Common Ground, Ghana!
SFCG used Frontline to enable community radio sta(ons to take ques(ons from listeners via SMS.
Listeners can text in their ques(ons and get them answered live on the air.
Enabling sta(ons to halve the cost of listener engagement.
Message-powered banking! Honey Care, Kenya!
Community based savings organiza(ons (SACCOs) use Frontline to enable members to remotely deposit into their accounts.
Deposit processing (me was reduced by 85%, and average account balance improved by 50%.
Message-powered education! VSO Int’l., Papua New Guinea!
VSO Interna(onal used SMS to deliver stories to schools in remote areas where books were scarce.
Stories and lesson plans were delivered daily, and based on a structured phone(cs curriculum.
Students in the program were twice as likely to meet literacy standards for their age.
NETWORKED LAND TITLING! Mercy Corps, Bolivia!
Mercy Corps incorporated Frontline into a digital land (tling process for rural farmers.
Land (tles were delivered 40% faster and cheaper under the program.
Land boundary loca(ons, agreement statuses, and (tling agency reports were transmi\ed over SMS.
The most powerful technology we have is!!!!!Better ways to work together. !
