Future of Fast Fashion

Due to the improvement in technol-ogy and economy, the fast fash-

ion will not only be focusing on the speed of its production, but on cre-ativeness and quality to maximize

the demands.

Hypothesis

Forces

technology

economy globalization

Since the economic recession...

people are less interested in luxury brands.

people control brands, not brands control people.

millenials have become the major consuming group who con-trols what brands and products to buy. :uniqueness+price+quality

Economy

“Young consumers are looking for quality and design, but they’re also looking for ‘new’. They’re much more open to new and affordable brands than baby boomers.”

Milton Pedraza, CEO of the Luxury Institute

“They not only spend less but are also becoming more aware of the price / quality ratio... One such trends is the so called ‘’mix and match’‘. If before the crisis, wearing a Zara shirt with an Hermes bag was seen as fashionable and trendy, the current crisis has made mix and match as a defining trace of consumer behaviour. ”

Oliver Petcu, managing partner of CPP Management Consultants Ltd

“Understanding the aspirations of Millennials for a luxury lifestyle is crit-ical for luxury brands, including what money, status, and success means to them. They will need to both innovate with new products, ser-vices, marketing strategies and branding concepts, as well as let go of old ideas that will prove ineffective, even counterproductive, for marketing to this new generation.”

Pam Danziger at Unity Marketing

Technology

Due to technology...

people have become more ac-cessible to fashion with social me-dias.

3D printer will revolutionize the fashion industry.

Iris Van Herpen’s collaboration with architect Juli Koerner “Hy-brid Holism” AW 2012/2013 collection

Art2Wear, N.C. State’s campus, students create garments us-ing the 3D printer to create collections.

Mink, a 3D makeup printer created by Harvard Business School grad, Grace Choi

“With the onset of bloggers and Instagram and Twitter and Facebook, the fashion conversation has become enormous. Today, so many more people are aware of fashion and designers than ever before.”

Neiman Marcus fashion director and svp Ken Downing.

“The advancements in 3D printing can change manufacturing for the fu-ture,”

Avi Reichental, CEO of Rock Hill, S.C.-based 3D Systems (NYSE: DDD)

I find the process of 3D printing fascinating because I believe it will only be a matter of time before we see the clothing we wear today produced with this technology, and it’s because it’s such a different way of manu-facturing, adding layer-by-layer, it will be a great source of inspiration for new ideas.”

Iris Van Herpens

Because of globalization...

people buy third more clothes than they are in 2002.

people have more access to variety of brands.

people are quickly introduced to trendy garments at low cost.

GLOBALIZATION

Kate Moss for Topshop 2010.

New collaboration for H&M: “Wang X HM,” on Nov. 6.

“Luxury has been in Asia for a really long time, so they were some of the first brands to come into the market, so there’s not as many markets for them to expand into... The second reason is there are a lot more mid-range, mid-tier value brands out there, so there are a lot of them coming into the market.”

Kim Mercado from CBRE

“Consumer confidence is very high in Asia, especially China... retail would grow as much as 15 percent a year in Asia. In the fashion retail industry, if you don’t win China, you’re going to lose the world.”

Shaun Rein, managing director of Shanghai-based China Market Research Group

Trends

collboration

“mix-and-match”

Collaboration

"mix-and-match"

Power BloggerSubculture:

“Fashion bloggers, once seen as sec-ond-class citizens of the style world, are finally taking their place in the front row. They’re sitting opposite Vogue editor Anna Wintour at shows, receiving free clothes by the truckful and scoring six-figure brand

partnerships with major fashion labels.”

Kate Storey, nypost.com

“Top bloggers will work with labels in a va-riety of ways, either by designing acapsule collaboration for the company, tweeting about their brand, making appearances or modeling their clothes”

Jennifer Powell, representative for Next Model Management

global power blogger’s creative direction & taste of style & trend analysis help brand’s

design/creative direction.

3D printing on perfect fit for the customer added to UNIQLO’s unique style for “all

categories and social group”.

nurture young, growing, new designers for the future of fashion.

http://luxurysociety.com/articles/2010/06/the-important-chang-es-in-the-luxury-consumer-behaviour

http://www.newsobserver.com/2014/04/23/3805054/art2wear-show-fo-cuses-on-the-evolution.html

http://www.inside3dp.com/mac-discontinued-fave-eye-shadow-shade-worries-just-3d-print/

http://time.com/90873/mink-grace-choi-3d-print-makeup/

http://www.adweek.com/news/advertising-branding/derek-lam-be-lieves-fashion-masses-157455

http://www.bizjournals.com/baltimore/news/2014/05/06/3d-printing-digi-tal-fabrication-usher-in-new.html?page=all