FIGHT FOR YOURSELFHOW TO SELL YOUR IDEAS AND CRUSH PRESENTATIONS

DOES EVERY PRESENTATION YOU GIVE FEEL LIKE THIS?

THE ANSWERS YOU SEEK ARE COMING

EVERY PRESENTATION IS A STORY

**A page from Nancy Duarte’s book Resonate

UNDERSTANDING HOW TO MASTER PRESENTATIONS

• The Story • STAR Moment (Something They’ll

Always Remember)

EVERY PRESENTATION IS A SALE

LOVE IT OR HATE IT, NO SALE MEANS YOUR IDEA DIES ON THE SCREEN AND NEVER SEES

THE LIGHT OF DAY.

So how do you sell your work?

FOCUS ON THE THREE C’S

CONVICTIONCONFIDENCE COMPREHENSION

CONFIDENCEAs much as people buy ideas, they buy you first.

Stand tall. Never slump.

Stay grounded in truth, but be original

Believe it or they won’t

STANCE POINT OF VIEW POSITION/FIRM BELIEF

COMPREHENSIONYou must understand their business; you must

understand their why.

How are they different?

Pains, gains, & unarticulated needs Business Model.

INDUSTRY CUSTOMER COMPETITION

CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas

that target the agreed upon problem.

Maintain eye contact. Be bold, not desperate Trust your instincts

ENGAGEMENT ATTITUDE INTUITION

WHERE TO NOW?

123

DO YOUR HOMEWORK

DONT EXPECT IT TO COME TO YOU

EXPERIMENT AND TRY NEW THINGS

VALIDATEDEMONSTRATEVALIDATE ANSWERComprehension Conviction

Comprehension Confidence

Comprehension Confidence

!

• Frame & Reframe the problem • Dig into the Data • Research the consumer • Behavioral Insights

• Posture / Stance • Original Point of View • Charisma & Optimism • Believe in yourself & the idea

• Why your idea will succeed • Knowledge of their business • Understand the competition

• Knowledge of their business • Understand the competition • Why your idea will succeed

The Setup The Idea Overcoming Objections

NOW PUT ON YOUR ARMOR

BECAUSE YOU WILL GET BEAT UP

START THINKING LIKE A POLYMATHLearn to draw on complex bodies of knowledge to solve specific problems.

“With 30 linear steps, you get to 30;

-Ray Kurzweil

“With 30 linear steps, you get to 30; with 30 steps exponentially, you get to one billion. In 25 years, a computer as powerful as

today’s smartphones will be the size of a blood cell.”

WHAT DO YOU SEE?

V

A K

Visual Auditory

Kinesthetic

POWER

WISDOM COURAGE

CONFIDENCE

CONVICTION COMPREHENSION

FINDING YOUR TRIFORCE

SELF-EFFICACY IS YOUR SECRET TO SUCCESS IN THE

GAME OF LIFE

“The belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations.”

- Albert Bandura

SELF-EFFICACY

I believe self-efficacy adds up to…

EFFORT GRIT

SELF ACTUALIZATION

+ OPTIMISM+ =

!

CONFIDENCE

BUILDING ON YOUR FOUNDATION

COMPREHENSION CONVICTION

UNDERSTANDING HOW TO MASTER PRESENTATIONS

• The Story • STAR Moment (Something They’ll

Always Remember)

DARE MIGHTY THINGS- Theodore Roosevelt

#ForwardObsessed