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ERIC_CHOI_Kakao_Kakao - The Power of Social Platforms
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Lessons from 2013: Korea’s Mobile Game Market
Kakao Corp.
Global Game Business Team
Team Leader Eric Choi ([email protected])
Contents
01 Prologue : 2013 Summary
02 Lessons from 2013
03 Epilogue : 2014
1. Prologue : 2013 Summary
Trends in South Korea are…
Android dominates Korea
Plenty of quality game users
World No.1 Mobile Infra
The world’s no.2 Android game market From Casual to Mid-Core/Hard-Core
RPG Sports TCG
Strong Social Graph
started @ 2012.07.
+
Android market becomes 10 times
bigger than iOS market in Korea
Every Korean Becomes
Familiar with Mobile Games
Increasing Focus on High-ARPU
Games
Casual Games Mid-Core /
Hard-Core Games
Hmmm…
1. Prologue : 2013 Summary
Rapid growth of Korea’s mobile game market: KakaoGame as the main driver
0 M USD
20 M USD
40 M USD
60 M USD
80 M USD
100 M USD
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
About 68% of this growth is driven by games on KakaoGame Platform. KakaoGame Platform dominates Korea
Compared with 2012, Korea’s mobile game market has grown 51.4 % in terms of total sales. It is now a 1.1 billion dollar market
Kakao Game Platform has continued to grow in 2013, reaching its peak in revenue in December 2013
KakaoGame Platform Revenue 01/2013 – 12/2013
Yeah!
1. Prologue : 2013 Summary
Korean games make up for most of the game revenue
Domestic
Kakao Game
(65%)
Domestic
Non-Kakao Game
(32%)
Global
Kakao Game
(3%)
….
1. Prologue : 2013 Summary
Candy Crush Saga and Megapolis: Anomalies or a new hope?
Candy Crush Saga
for Kakao
Megapolis
for Kakao
Contents
01 Prologue : 2013 Summary
02 Lessons from 2013
03 Epilogue : @2014
2. Lessons from 2013
Kakao’s social graph remains powerful
12.11.16.
Top Gross Ranking: 27 Top Gross Ranking: 2
13.09.13.
12.01.30.
13.12.24.
Top Gross Ranking: 82 Top Gross Ranking: 12
25
70
Before Kakao After Kakao
2. Lessons from 2013
Well-Made, Solid In-App Purchase Business Model, Proven Quality
<Worldwide>
Contents
01 Prologue : 2013 Summary
02 Lessons from 2013
03 Epilogue : @2014
4. Epilogue- @2014…?
All our dreams can come true, if we have the courage to pursue them
- Walt Disney
thank you
