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Nell Watson@NellWatson
MARKETING TO MACHINES, RATHER THAN HUMANS
DISRUPTS AESTHETICS INSULTS INTELLIGENCE DISTRACTS THOUGHT
TRUST IS AT AN ALL-TIME LOW
RELEVANT COMMERCE IS ALWAYS WELCOME
RANDOM EXPOSURE:NO SPECIFIC INTENT
HIGH-INTENT
RETURN ON ATTENTION
35,000 DECISIONS
PER DAY
MORIOKASHOTEN
WHOEVER IS CLOSEST TO THE CONSUMER
CONTROLS THE CONVERSATION
‘Anticipatory Design’
MARIEKONDO
“DOES ITSPARK JOY?”
Bot CuratorsCOMPLEX AND UNUSUAL
SITUATIONS NEED A HUMAN
Human in the loop
Machine Payable Web
APPEAL TO BOTS MAY HAVE MORE LEVERAGE THAN APPEAL TO HUMANS
MALCOLM MACLEAN
40X COST SAVINGS, 20X LABOUR PRODUCTIVITY
“Only the wearer knows where the shoe pinches.”
BOTS SEE MORE OF OUR TRUE SELVES THAN OUR FRIENDS DO
45
TOP 500 X 13,000
Ubiquitous Intelligence
52
‘CAPTOLOGY’
“Captology is the study of computers as persuasive technologies.”– BJ FOGG
CAPT: COMPUTER ASSISTED PERSUASION TECH
TECHNOLOGY MAKES THE SCARCE ABUNDANT
Sometimes I watch you sleep.
BRANDING IS TRUST
“IF A MACHINE IS EXPECTED TO BE
INFALLIBLE, IT CANNOT ALSO BE
INTELLIGENT.”– Alan Turing,1947
[email protected] Watson, AI & Robotics Faculty
Disclaimer:Any opinions expressed herein are the speaker’s, and not necessarily those of SU.
@NELLWATSON
