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CDR - Claudio Dematté Research
Empowering organisations to embed the human side of Digital Transformation
Gianluigi Castelli
Director SDA Bocconi DEVO Lab
www.sdabocconi.it
26.11.2015
Some experiences of ICT Transformation
2
1997 – 2001
• Consolidation of ICT units
• Creation of a dedicated ICT team inside Fiat Auto
• Creation and spinoff of ICT service companies
2001– 2006
• From system driven to process driven
• Consolidation of IT & Network units
• Creation of IT unit at Group level
(Governance & Delivery)
2006– 2015
• Consolidation of 8 ICT units into one (2006-2009)
• ICT Transformation program (2010-2013)
• Eni Digital Enterprise Program (2013-…)
Transformation or Revolution?
3
Companies and their economic value are more and more influenced by digital factors
There is a substantial difference of speed of adoption by consumer and companies
Innovation is driven mainly by the consumer market
Companies have not fully understood the impact of digital technologies yet
The impact on organisations is potentially huge
Some organisation roles have to be deeply revised
There is a lack of competencies (e.g. data science, but not only)
Est ce qu’il s'agit d'une
émeute?
Louis XVI, roi de France, 1789
Non, Sire, c'est une
révolution!
François Alexandre Frédéric de La
Rochefoucauld-Liancourt
x106 !!!Moore’s Law
The number of transistors in a dense integrated
circuit has doubled approximately every 2 years.
Kurzweil’s Law of Accelerating Returns
(LOAR)
Moore’s Law extends beyond microprocessors
and applies to any IT field.
Speed of change is increasing
We need a platform for change(*)
Capital & assets -> Ideas & information
Internal assets -> Leverage somebody’s else assets
Traditional power
(size, people, assets) -> Information based power
Hierarchy and structured
organisation -> Tribes and social knowledge
Incremental growth -> Breakthrough change
(quarter driven)
Linear speed -> 2n speed
Internal knowledge -> Crowd-everything
Organisation,
processes, procedures -> Disciplined disorder
(*) Inspired by: Platform for change, Stafford Beer, 1975
And our people???
6
The caged communication
OrganisationHierarchy
8
Bi-modalStart-up
Old / Maintenance
New constituency
Start-up
Bi-modal vs. Convergent organisation models
Convergent
Esigenze e requisiti
A story
iTeam – think tank
Collaborate with centers of excellence
The company social network
Imagine the future
Experiment
10