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dynamicpartnerconnections.com
Marketing and Building a Presence Through Social Media
Channels for ISVsJon Rivers
Agenda• BIO• Branding• Building vast networks of connections • Social Listening • Takeaways• Question & Answers• Contact Information
Author of two Social Media Books in the Dynamics Ecosystem
Channel Partner Manager @ Data Masons
Social Ambassador & Speaker at Microsoft Events
Over 13,000 LinkedIn Connections (70% within Microsoft Dynamics)
Bio
People are sharing more than ever before
1M pieces of content shared every 20 minutes
300 hours of video uploaded to YouTube per minute
5,700 tweets per second
Being social vs. strategic social
Only
17% of US companies identify their social strategy as mature.
83% of Fortune 500 companies have corporate Twitter accounts
80% of Fortune 500 companies are on Facebook
97% of Fortune 500 companies have a corporate presence on LinkedIn
6 out of every 10 LinkedIn users are interested in industry insights
What’s top of mind for savvy social-minded companies?
Drive engagement
Analyze sentiment
Listen everywhere
72% of all internet users are now active on social media
Pew Research Center
Listen to what people are saying
Learn how people really feel about your business
See how you stack up to competitors
Listen everywhere
39% of companies do not track their social media responses at all
Satmetrix
Determine your share of voice across social channels
Know who your key influencers are
Figure out what is resonating with the market
Analyzesentiment
55% of companies ignore all customer feedback on Twitter and Facebook
Satmetrix
Foster conversations about your brand across social channels
Turn insight into action with proactive participation
Capture feedback and respond quickly to escalated issues
Drive engagement
1Source: http://www.mediabistro.com/alltwitter/brands-ignore-customers-social-media_b22814
Building Networks
According to the numbers from LinkedIn , 6 out of every 10 LinkedIn users are interested in industry insights.
Proof that LinkedIn WORKS!Social: Website visitors from social
Google+
A recent study revealed that members who also
joined LinkedIn Groups and then got actively involved in discussions got 4x more exposure than those who
did not!
Social Listening
LinkedIn15-30mins Daily PlanPost Updates during the day
Review & add content to Groups
Review & Engage with who has changed jobs/have anniversaries
See how has been looking at my profile & engage as necessary
Post content to Company Page
Takeaways
More active you’re on Social Media Channels the more exposure you get which in turns brings more awareness of who you are and what you do!
Questions?
www.linkedin.com/in/jonrivers/
@Jon_rivers or @datamasons
https://plus.google.com/+JonRivers
http://www.datamasons.com/blog/
Contact Information
