4th Digital Leaders Conference, 2016

Garrett GoodmanDirector of Business Development, EMEA@GarrettGoodman

What wins on Facebook?

● Links

● Videos

● Photos

Video wins on Facebook!

On average, Videos are shared

21x more than links

@GarrettGoodman, WochitSource: Newswhip Analytics, Finegil July ‘16

We went from this in EMEA in 2014

To this in 2015

To this in 2016!

https://www.facebook.com/AXAPeopleProtectorsFrance/videos/1864592487093865/

https://www.facebook.com/IsraelMFA/videos/10154192677331317/

https://www.facebook.com/IsraelArabic/videos/1191613184209421/

https://www.facebook.com/telegraphsciencetech/videos/1371922386153364/

www.wochit.com

Garrett.Goodman@Wochit.com@GarrettGoodman