@NicoleMatejic

a CRISIS does not determine who is RIGHT - only who is LEFT. “

”#digitalks

#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic

is about protectingrisk mitigationsocial media

yourself from yourself; and others.

#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic

ONLINE perceptions create your OFFLINE reality.

“”

#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic

By the time you hear thunder:it’s too late to build an ark.

#digitalks

@NicoleMatejic

Social Media is a lot like sex.

“”

#digitalks

@NicoleMatejic

123

EVERYONE WANTS SOME SOCIAL MEDIA

ACTION …

IT CAN BE GOOD,FABULOUS , AMAZING

IT CAN BE BAD,AWFUL AND EMBARRASSING

IT CAN LEAVE YOU WITH UNEXPECTED SURPRISES

#digitalks

@NicoleMatejic

NO social media crisis plan? “

”#digitalks

@NicoleMatejic

‘The Clap’ is the most contagious STD on social media.

Once caught it causes spontaneous, recurring #PRFail

outbreaks. #CrisisComms

Socially Transmitted Disasters

#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic

SURPRISE!Withdrawal is NOT an effective method ofclap control

#digitalks

@NicoleMatejic

123

PRACTICE SAFE SOCIAL MEDIA

KNOW YOUR ORGANISATIONAL PAIN POINTS (YOU ALREADY DO)

USE PROTECTION

PLAN FOR THE ZOMBIE APOCALYPSE

#digitalks

@NicoleMatejic

SOCIAL DATAis where the

planningmagic

happens#digitalks

Organisational social media channels

Social data

Thesocialicebergmedia

Marketing

Public Relations

Customer Service

Community Engagement

•Demographics•Geographical reach

•Audience Segmentation

•Audience behaviours

•Optimal posting cycles

@NicoleMatejic

123

SOCIAL DATA #CRISISCOMMS INTELLIGENCE

REAL TIME SENTIMENT ANALYSISEARLYWARNINGINDICATORS

MAP RISK FOR STRATEGIC PREPAREDNESS

#digitalks

@NicoleMatejic

On social media it’s less about what you say and more about how you make people feel.

“”

#digitalks

@NicoleMatejic

@NicoleMatejic

@NicoleMatejic#digitalks

@NicoleMatejic

Brand Storytellingbefore & aftercrisis

#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic

123

TELL YOUR OWN STORY… OR SOMEONE

ELSE WILL

CULTIVATE A VILLAGE OF SUPPORT

START & BE OPEN TO CONVERSATIONS THAT MATTER

THINK CONTENT

#digitalks

@NicoleMatejic

Calling Bullshiton sussbrand associations

#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic#digitalks

@NicoleMatejic

123

AVOID BRAND COLLATERAL

DAMAGE

DO YOUR RESEARCH BEFORE YOU SIGN-UP

MAKE IT LEGAL &HAVE A CONTRACT

HAVE A BRAND EXIT STRATEGY

#digitalks

@NicoleMatejic

Breaking Bad.sell your own scandal

don’t be afraid to

1INTERNAL COMMS COMES FIRST

2 SAY SORRY & MEAN IT

3 DRIVE YOUR NARRATIVE

#digitalks

@NicoleMatejic

Breaking your own bad is all about controlling your narrative during a crisis.

“”

#digitalks

@NicoleMatejic

Two monologues

do not make a dialogue.

~ Jeff Daly

#digitalks

@NicoleMatejic

Make it easy for people to find your narrative during a crisis. “

”#digitalks

@NicoleMatejic

the fundamentals of

Shakennot stirred.#commsand #PR still apply.

#digitalks

@NicoleMatejic

ark builder?or are you agood

swimmer?

Are you an

#digitalks

@NicoleMatejic

The EndThe beginning

is actual ly

#digitalks

@NicoleMatejic#digitalks