22 5/8/2014 7 WAYS CONTENT CAN CHOKE OUT YOUR PROJECT
23 5/8/2014 #SoHappyTogether @jakedimare Content = scope #1
FAILURE TO APPRECIATE THE DEPTH AND BREADTH OF A PROJECT.
24 5/8/2014 The Big Dig
25 5/8/2014 The Big Dig Originally scheduled for completion:
1998 @ $2.8B
26 5/8/2014 The Big Dig Eventually completed in: 2007 @ 14.6B
Originally scheduled for completion: 1998 @ $2.8B
27 5/8/2014 #SoHappyTogether @jakedimare #2 FAILURE TO
RECOGNIZE THE CRITICAL IMPORTANCE OF CONTENT. Its all about the
content
28 5/8/2014 #SoHappyTogether @jakedimare
29 5/8/2014 #SoHappyTogether @jakedimare #3 FAILURE TO PLAN FOR
CREATING AND/OR REVISING CONTENT. Ready or not
30 5/8/2014 #SoHappyTogether @jakedimare The Writing Process
Prewriting Writing Revising Editing Publishing Promoting
31 5/8/2014 #SoHappyTogether @jakedimare #4 FAILURE TO
UNDERSTAND THE CHALLENGES OF DESIGNING WITH FPO CONTENT. For
placement only
32 5/8/2014 #SoHappyTogether @jakedimare Dummy text is for
Lorem Ipsum is simply dummy text of the printing and typesetting
industry. It has been the industry's standard dummy text ever since
the 1500s the 1500s the1500s the 1500s
33 5/8/2014 #SoHappyTogether @jakedimare #5 FAILURE TO PROPERLY
PLAN FOR CONTENT MIGRATION. Content on the move
34 5/8/2014 #SoHappyTogether @jakedimare
35 5/8/2014 #SoHappyTogether @jakedimare
36 5/8/2014 #SoHappyTogether @jakedimare Lets get specific
Failure to comprehend the potentially disruptive effects of owning
a new content management system.
37 5/8/2014 #SoHappyTogether @jakedimare #6 FAILURE TO PLAN FOR
THE DISRUPTIVE EFFECTS A NEW CMS. Game off
38 5/8/2014 #SoHappyTogether @jakedimare #7 FAILURE TO
UNDERSTAND THE GRAVITY OF BUSINESS REQUIREMENTS. Feed the need
39 5/8/2014 #SoHappyTogether @jakedimare Digital Experience
Vision Culture & Governance Technology OptimizationContent
Operations Plan Customer Insight The seven gates for digital
change
40 5/8/2014 6 THINGS YOU CAN DO TO MITIGATE THESE RISKS
41 5/8/2014 #SoHappy @jakedimare
42 5/8/2014 THE EVOLUTION OF WEB DESIGN AND DEVELOPMENT TEAMS
#SoHappyTogether @jakedimare
43 5/8/2014 #SoHappyTogether @jakedimare In the beginning
44 5/8/2014 #SoHappyTogether @jakedimare 1990-1995 Web team:
Web Master(s)
45 5/8/2014
46 5/8/2014 #SoHappyTogether @jakedimare 2000 Web team: Web
Developer(s) Web Designer(s)
47 5/8/2014 #SoHappyTogether @jakedimare
48 5/8/2014 #SoHappyTogether @jakedimare 2005 Web team: Web
Developer(s) Web Designer(s) Information Architect(s)
49 5/8/2014 #SoHappyTogether @jakedimare 2005 Web team: Web
Developer(s) Web Designer(s) Information Architect(s) Project
Manager
50 5/8/2014 #SoHappyTogether @jakedimare Present day DX team:
Engineer XD XA PM Digital Strategist MO Specialist Content
Strategist
51 5/8/2014 #SoHappyTogether @jakedimare Defining success today
Targeted Portable Mobile Social Responsive Local Global
Relevant
53 5/8/2014 ACTIVITIES, MILESTONES AND DELIVERABLES Discovery
Design Development
54 5/8/2014 #SoHappyTogether @jakedimare Content audit What:
Detailed content inventory and associated analysis When: Scoping,
Discovery Why: The cone of uncertainty
56 5/8/2014 #SoHappy @jakedimare Content audit pro tips Do Use
Xenu! Dont just run automated software Include UXA, UXD, MO, and
business stakeholders in the analysis Look for pockets of abandoned
content Compare audit against Analytics
57 5/8/2014 #SoHappyTogether @jakedimare Message architecture
What: Hierarchy of communication goals When: Discovery, Design Why:
Learnin!
62 5/8/2014 #SoHappyTogether @jakedimare Card sort steps 1.
Sort all cards into the three columns 2. Remove Who Were Not 3.
Confirm remaining two columns 4. Remove Who We Are 5. Prioritize
remainder 6. Record
63 5/8/2014 #SoHappyTogether @jakedimare
64 5/8/2014 #SoHappyTogether @jakedimare Venn diagram steps 1.
Place emotive words in the brand attributes circle 2. Place emotive
words in the audience needs circle 3. Explore overlap 4.
Record
65 5/8/2014 #SoHappyTogether @jakedimare Message architecture
output Contrarian Provocative, yet optimistic Empowering Provide
tools Inspire action Innovative Current Leading edge, not bleeding
edge Egalitarian Build community Relationship oriented
66 5/8/2014 #SoHappyTogether @jakedimare Message architecture
pro tips Set up the room Get chairs out of the way Provide snacks
and refreshment Write ground rules on white board Ground rules:
This exercise is about the brand Perception = reality This is a
safe environment
67 5/8/2014 #SoHappyTogether @jakedimare Migration planning
What: Documents detailing the effort associated with content
integration When: Design, Development Why: Because migration is
hard
68 5/8/2014 #SoHappyTogether @jakedimare
69 5/8/2014
70 5/8/2014 #SoHappyTogether @jakedimare Migration planning pro
tips Start early, update often Be informed by genuine workflow Let
stakeholders know this is a living document. It doesnt get finished
Make sure everyone is working from the same sheet music. Have a
sign off column!
71 5/8/2014 #SoHappyTogether @jakedimare CMS governance What:
Documentation of rules, vital information, etc. When: Development
Why: Self preservation (Ever Want to go on vacation?)
72 5/8/2014 #SoHappyTogether @jakedimare CMS governance Hosting
information Support information Content management team information
Measurement team information Advertising information Archiving
Security Information architecture Hiring and training Standards and
procedures Legal issues (Privacy, TOS, Etc.)
73 5/8/2014 #SoHappyTogether @jakedimare Do User Enablement
What: How to manual(s), Training, Etc. When: Development Why: Self
preservation Also: Portfolio rot
74 5/8/2014 7 ways content can choke out your project #1
FAILURE TO UNDERSTAND SCOPE. #2 FAILURE TO RESPECT THE CONTENT #3
FAILURE TO PLAN FOR CONTENT CREATION. #4 FAILURE TO DESIGN WITH
REAL COPY #5 FAILURE TO PLAN FOR CONTENT MIGRATION. #6 FAILURE TO
PLAN FOR YOUR NEW CMS. #7 FAILURE TO UNDERSTAND BUSINESS
NEEDS.
75 5/8/2014 6 Things you can do to mitigate these risks Hire a
content strategist! Conduct a Content Audit Create a Message
Architecture Migration Planning Write CMS Governance Documentation
Do User Enablement
Building Bridges, Connecting Communities Thank you! What do you
think? Resources: http://www.cmsmyth.com/so-happy-together/
Hashtags: #JBoye14 #SoHappyTogether Twitter: @jakedimare
@cmsmyth