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DELIVERING AN EFFECTIVE GLOBAL BENEFITS STRATEGY
Matthew Gregson
29th October 2015
WE ARE…
Revolutionizing global benefits
In 73 countries, 22 languages
450 People in 4 global locations
Thomsons Online Benefits – world leader in global benefits management software
WHAT IS GEBW?• Over 10 years of insight
• 2nd Global Edition
• Trends on global benefits strategy, employee engagement and technology solutions and adoption.
• Insight from more than 300 global HR leaders
• Covering 4 million employees worldwide
• 48 industries
• Americas, APAC, EMEA
OUR HYPOTHESIS
There are some common building
blocks that companies use in
delivering a global benefits strategy
which have a measurable
impact on its success…
WHAT ARE THE GLOBAL BENEFITS CHALLENGES?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No Yes
There are some consistent challenges that companies are facing in delivering global benefits, centering on engagement, admin & governance
HOW ARE COMPANIES TRYING TO SOLVE IT?51% of companies surveyed have a defined Global Benefits Strategy.
For those companies that do, there are some common ambitions for what they want their approach to achieve, which can be summed up as “bringing in the right people who can help drive business performance”
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No Yes
WHAT ARE GLOBAL COMPANIES TRYING TO ACHIEVE?
6%
67%
27%
Effectiveness of our Global Benefits Strategy
Very effective EffectiveNot very effective
So, are there any measurable differences in the 51% of companies with a defined strategy versus the 49% who don’t have a documented approach?
On self-diagnosis, nearly 75% of companies with a defined strategy feel their approach is effective…
But is it and can we find the building blocks that
differentiate them from the companies that don’t or don’t
have a defined strategy?
GLOBAL BENEFITS STRATEGYWhereas, historically, many Global Benefits Strategies have been about consistency of benefits, that wasn’t a strong theme from this year’s results
Instead, we believe that the building blocks have evolved to:
Consistent Admin
Local Design
ConsistentComms
GlobalGovernance
GLOBAL BENEFITS STRATEGY
American multinational that designs, manufactures, and sells networking equipment.
Industry: IT-HardwareGlobal Headcount: 74,043
Project: 62 EMEAR countries
$35-60k savings on administration costs per country
$1M+ in savings through tax
efficiencies inEMEA
COMMUNICATIONS & ENGAGEMENT
COMMUNICATIONS & EMPLOYEE ENGAGEMENTEmployee engagement was both one of the greatest challenges companies face in delivering their global benefits strategy and one of their key objectives in proving its value
4%15%
66%
15%
Overall Employee En-gagement Trends
Not engaged at all
Varies by region
Somewhat engaged and responsive
Very engaged and responsive
With only 15% of companies feeling that their global workforce is
well-engaged, the majority of companies
have a way to go…
So what makes the difference?
COMMUNICATIONS & EMPLOYEE ENGAGEMENTWe asked respondents to self-diagnose the effectiveness of their communications and tell us about how they communicate benefits with their employees
8%
24%
57%
11%
Is Your Communications Approach Effective?
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
Those who feel their approach is effective are:
• 25% more likely to communicate frequently
• 35% more likely to have a global benefit brand
• 37% more likely to use Total Reward in some regions
Interestingly, no single medium had a positive link to engagement
COMMUNICATIONS & EMPLOYEE ENGAGEMENT
All Some None All Some NoneYes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Effectiveness of Communications Approach on Engagement
Not engaged at all Varies by region Somewhat engaged and responsive Very engaged and responsive
Overall, companies that used a combination of Total Reward and a Global Benefits Brand were:• Significantly more likely to have engaged employees; and• Consistently did not believe that they had a real engagement
challenge
COMMUNICATIONS & EMPLOYEE ENGAGEMENTNot only does a strong communications approach drive engagement, it also has a direct link to the effectiveness of the overall Global Benefits Strategy.
And, those companies without a global benefits strategy were 25% less likely to say their comms approach was working
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Link between Effective Comms and Effective Global Benefits Strategy
Very effective Effective Not very effective
COMMUNICATIONS & EMPLOYEE ENGAGEMENT
Multinational food-products corporation based in France.
Industry: FMCGGlobal Headcount: 98,236
83% of employees logged onto the site
over the benefits selection window
Employees rated their reward scheme 24.6% higher
EMEA Challenges:• Poor response rate and
results in their global survey• No consistent approach to
benefits across business units
ADMINISTRATION & GLOBAL GOVERNANCE
EFFECTIVE ADMINISTRATIONSecond to employee engagement in the challenges faced by respondents was the administration burden carried by teams:
Intern
al Burd
en
Provide
r Erro
rs/SLA
Inabil
ity to
Rep
ort G
loball
y
Too M
any S
uppli
ers
Lack
of E
mploye
e Owne
rhship
Accura
cy of
Inter
nal R
eport
ing0%
10%20%30%40%50%60%70%80%90%
100%
Global Admin Challenges
Yes No
EFFECTIVE ADMINISTRATIONOnce again, we know what the consistent issues are, but can we identify those who are overcoming the admin challenge?
37%
11%
51%
Use of Global HRSS Model
No
Planning
Yes
18%
55%
6%
13%
8%Benefits Management Approach
Manual process
Different by Location
Local brokers software
HR software
Global Benefits Software
Although 51% have global HRSS, only 21% have consistent approach to benefits admin (HR or Benefits Software)
EFFECTIVE ADMINISTRATIONSo, do the 21% that have a consistent approach to admin have an advantage over the rest?
Global Benefits Software
HR software
Local brokers software
Different by Location
Manual process
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
Admin Burden versus Benefits Admin Approach
1 day or less 2 to 5 days 6+ days
In addition to being 20% more likely to get admin
down to a day or less and 15% less likely for admin to
take 6 days or more, people using benefits
software are also:• 25% less likely to have an
internal admin burden• Up to 40% less likely to have
global reporting issues• 19% less likely to have an issue with the # of suppliers
EFFECTIVE ADMINISTRATION
Manual process
Different by Location
HR software
Local brokers software
Global Benefits Software
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
Ability to Report Globally by Admin Approach
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
Companies with global benefits software are significantly more likely to be able to govern and report globally on benefit spend.
In addition to that, companies with Global Benefits Software are 28% more likely to say their Global Benefits Strategy was effective
EFFECTIVE ADMINISTRATIONConsidering the above, it is interesting to see the admin preferences and plan for our respondents, depending on the approach they take today.
Other than those companies using local broker software, the majority of companies are looking to move to Global Benefits Software
Local brokers software
HR software
Different by Location
Manual process
Global Benefits Software
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Current and Preferred Approach to Administration
Manual process Different by Location Local brokers softwareHR software Global Benefits Software
DARWIN IN THE SHARED SERVICES CENTER
Global principles around engagement of employees
HR shared service centersGlobalizing payroll
Different benefits models
Reduced headcount
Better understanding and engagement
Ability to deliver local info remotely
Centralized reporting
American multinational manufacturer
Industry: Manufacturing and Tech
Global Headcount: 100,000+
KEY FINDINGS
KEY FINDINGS
• Those companies with a defined Global Benefits Strategy(GBS) are
running their Global Benefits More Effectively
• Effective Communications drives an Effective GBS
• Effective Comms is impacted by having a Global Benefits Brand,
Frequent Communications and Total Reward
• Effective Administration drives an Effective GBS
• Effective Admin is more likely with consistent software, especially
Global Benefits Software, which is more effective at reducing the
admin burden and improving global reporting
Presenter [name][Date]
QUESTIONS
