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Key takeaways from the DBS-KPI Mini Brand Accelerator event that took place on 8 September 2014.
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The KPI Method
Pitch purpose:
• Get to the next step!
In the agricultural economy “First Settlers” claimed Land to build wealth
In the ideas economy “First Settlers” claim Niches and Micro-Niches
In the Ideas Economy being published Shows Ownership of Your Niche
Authority
Product is easier than ever.
... But people are still getting it so very wrong.
Two types of products 1. Products that help you to get known. 2. Products that help you deliver remarkable value.
Products for prospects “I had this crazy idea we could sell just as many Macs by advertising the iPod... So I moved $75M of advertising money to iPod even though the category didn’t justify 1/100th of that.”
- Steve Jobs
A powerful idea “Products and services don’t make money; product and service ecosystems do.”
Income follows assets.
Raise Your Profile
Today!
AUTHORITY
AUTHENTICITY
Top 4 things that stop you getting results… 1. Waiting for the right time. 2. Waiting for spare money to arrive. 3. Waiting for the right idea. 4. Doing everything on your own.
ILR Who woke up today with the resources you want?
Types of Partnerships Brand
Distribution Product
Lessons Learnt ● You don’t need to do everything yourself
● Look beyond the obvious
● Think long term – it’s a small world
● Put yourself if your partner’s shoes
● Network - Do lunch with someone
● Apprenticeship - learn from everyone you meet
Ideas are worthless
Implementation is everything
Perspective 1. Winning the big Pitch 2. Doubling your rate! 3. Creating a new product / revenue stream 4. Inbound opportunities, easier sales 5. New JV„s brand, products, distribution.
See you at the DISCOVERY Session
You are ON a Mountain of Value
You are ON a Mountain of Value You can’t see the mountain you’re on.