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Lessons from Everest: Crisis Communication StrategiesBy David Lim,GlobalCSPChief Motivation Officer, Everest Motivation Team P/L

The Rule of Candour- Take the ‘ beyond reproach’

position

- State the facts, admit mistakes

- Address objections rigorously

The Law of Preparation- Discover all of points of leverage

- Discover all areas of vulnerabilities

- Prepare answers and sound-bites

- Help the media help you, in word, picture or soun

p

Intern

Senior Correspondent

Friendly

Angle

Hostile

Angle

The Rule of One Voice

- One spokesperson for communicating updates in a crisis is recommended

The Rule of Influence

- Seek to influence through rapport

- Gain product/project champions

- Seek multiple impressions in targeted media

1. Rule of Candour - stay beyond reproach

2. Law of Preparation - leverage the good, manage the worst

3. Rule of Influence - seek people who can shift public opinion by deed, word or action

5. Find opportunities in crisis

4. Rule of One Voice

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David@everestmotivation.com

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David Lim, GlobalCSP, has delivered leadership and motivational keynotes in 27 countries and 56 cities; with over 70 engagements a year. Email him to find out how you can improve your organisation’s leadership, teambuilding or negotiation skills