Embed Size (px)
Citation preview
Twitter: @PeteCripps
Creating ENGAGINGvisuals for SOCIAL MEDIA
@petecripps
82% of marketers feel images are important or very important in social posts
Social Media Examiner’s 2014 Social Media Industry Report
@petecripps
Why share images?
@petecripps
Image use across social media platformsInstagram. Share in the moment. Google+. Diverse platform and home to many communities. Facebook. Diverse interests but inspiring quotes and cute pictures (yes of cats!) still very popular. Pinterest: evergreen content Tumblr -content hangs around a bit longer and gets shared many times over… Twitter now has great in-line images not just short messages but a rich content platform. LinkedIn - image rich and great for video and also presentations.
@petecripps
The download on image sharing• 1 billion video views daily on
• The average female user on Pinterest has 158 pins
• 49% of Pinterest users use Pinterest instead of browsing catalogues.
• Instagram has more than 200 million users.
• Most popular Instagram filter: Mayfair
@petecripps
Selfies to the rescue!• The estimated median age of a
person that takes a selfie: 23.7
• Facebook users share of all selfies shared on social media: 48%
• Number of selfies posted to date: 35 million
• City with the most selfies on Instagram: Makati, Phillppines
• Sydney ranked 171 in the world for selfie users.
• Snapchat’s share of overall selfies shared on social media: 5%
@petecripps
The
IMPACT colour has on social media
@petecripps
http://thelogocompany.net/blog/infographics/psychology-color-logo-design/
@petecripps
How colour effects emotionBLACK:
Qualities:
definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for:
construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen
RED:
Qualities:
hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast
Best for:
food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising
http://thelogocompany.net/logo-color-choices/
@petecripps
How colour effects emotionGREEN:
Qualities:
natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for:
medicine, science, government, recruitment, ecological-business, tourism, human resources
BLUE:
Qualities:
credibility, calming, clean, focused, medical, professional, judicial, power, business like
Best for:
medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate
@petecripps
How colour effects emotionORANGE:
Qualities:
creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm
Best for:
recruitment, food and drink, entertainment, education, sports, human resources, childcare
YELLOW:
Qualities:
energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive
Best for:
childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce
@petecripps
How colour effects emotionPURPLE:
Qualities:
spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving
Best for:
body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult
BROWN:
Qualities:
earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady
Best for:
construction, animals, mining, veterinary, finance, real estate, ecology
@petecripps
How colour effects emotionWHITE:
Qualities:
clinical, clean, medical, clear, purity, spacious, simple, easy, fresh
Best for:
medical, science, high-tech, dental
@petecripps
People prefer visuals
65% of people are visual learners
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201
@petecripps
People prefer visuals
93% When making purchases 93% of people make
decisions based on the visual factorhttps://blog.kissmetrics.com/color-psychology/?wide=1
@petecripps
Visuals dominate social media
0
37.5
75
112.5
150
Twitter imagesFacebook LikesFacebook Comments
Photos on Facebook get 53% more ‘Likes’ and 104% more comments. Images on Twitter get 150% more retweets.
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx
@petecripps
The influence of colour
0
25
50
75
100
Brand recognition increases by 80% with colour
@petecripps
The influence of COLOUR
Ads that are in colour get read up to 42% more frequently than the same ads in black and white
http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketinghttp://loyaltysquare.com/impact_of_color.php
@petecripps
85%Colour is the main reason for buying a product
according to 85% of shoppers
The influence of COLOUR
@petecripps
Sharing COLOUR by region
The world’s favourite colour is blue.
40% of people worldwide picked blue.
The second favourite colour varies from country to country.
http://awp.diaart.org/km/surveyresults.html
@petecripps
America’s second favourite colour is green. In Portugal it’s white.
Sharing COLOUR by region
@petecripps https://www.hotdesign.com/marketing/whats-your-favorite-color/
Sharing COLOUR by AGE
@petecripps
Sharing COLOUR by AGE
@petecripps
Sharing COLOUR by GENDER
@petecripps
COLOUR on Pinterest
2x more re-pins
Reddish orange images get two times
more re-pins than blue ones.
Images with multiple dominant colours get 3.25% more re-pins
than images with one colour.
3.25%
http
://so
cial
mar
ketin
gwrit
ing.
com
/sea
rch/
soci
al+m
edia
+stra
tegy
/
@petecripps
COLOUR on Instagram
24% more likes
Images with blue as the dominant colour generate 24% more
likes than images that are primarily red.
Images with one dominant colour get 17% more likes than images with multiple dominant colours.
17%
@petecripps
COLOUR on Twitter
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it
@petecripps
COLOUR on Twitter
@petecripps
COLOUR on Twitter
@petecripps
Credit….http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/ http://loyaltysquare.com/impact_of_color.php http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it https://blog.kissmetrics.com/color-psychology/ http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketing http://awp.diaart.org/km/surveyresults.html https://www.hotdesign.com/marketing/whats-your-favorite-color/ http://www.colour-affects.co.uk/psychological-properties-of-colours http://curalate.com
@petecripps
Understanding Creative
CommonsDon’t fall foul of copyright
and respect creators ownership
http://youtu.be/S3aZoe5VK-c
@petecripps
What is Creative Commons?Creative Commons licences balance ‘all rights reserved’ with levels of permissions:
• copied
• distributed
• edited
• remixed and built upon
all within the boundaries of copyright law http://creativecommons.org
@petecripps
Attribution CC BY
This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit the creator for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
@petecripps
Attribution-NoDerivs CC BY-ND
This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to the creator.
@petecripps
Attribution-NonCommercial-ShareAlike CC BY-NC-SA
This license lets others remix, tweak, and build upon the creators work non-commercially, as long as they credit them and license any new creations under the identical terms.
@petecripps
Attribution-ShareAlike CC BY-SAThis license lets others remix, tweak, and build upon the original work even for commercial purposes, as long as they credit them and license any new creations under the identical terms. This license is often compared to “copyleft” free and open source software licenses. All new works based on the original will carry the same license, so any derivatives will also allow commercial use.
@petecripps
Attribution-NonCommercial CC BY-NCThis license lets others remix, tweak, and build upon the original work non-commercially, and although the new works must also acknowledge the original creator and be non-commercial, they don’t have to license their derivative works on the same terms.
@petecripps
Attribution-NonCommercial-NoDerivs CC BY-NC-ND
This license is the most restrictive of the CC six main licenses, only allowing others to download original works and share them with others as long as they credit the creator, but they can’t change them in any way or use them commercially.
@petecripps
Where can I find images to use?
Dreamstime
Flikr Foodies Feed
Fotolia
Free Digital Photos
Free Images
Free Photo Station
Free Photos Bank
Free Pixels
Free Stock Photos
FreeFoto
FreeStockImages.net
Getty Images
Gratisography
ilovefreePhoto
Image Blowout
iStockPhoto
Kavewall
Little Visuals
Magdeleine
MorgueFile
Openphoto
PD Photo
Photo Rack
Photogen
Photopin
Picjumbo
Pixabay
RGB Stock
Shutterstock
Stock Xchng
Stockvault
The Pattern Library
TurboPhoto
Unsplash
Veer
Visipix
Yotophoto
@petecripps
IMAGE HACKSfor creating engaging social content
image by @petecripps
@petecripps
Let apps help you take great photographs.
• Rule of thirds
• Exposure adjustments
• Tight cropping
• Good lighting
Consistency in brand
• Colour
• Typography
• Imagery
• Layout/design
@petecripps
Use online image creation apps and websites to do the…
HEAVY LIFTING
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
Go mobile for the ultimate
HACK on engaging content
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
@petecripps
MEASUREyour performance
@petecripps
@petecripps
@petecrippsand reimagine
REITERATE
70% of the content should be low risk, bread and butter marketing
20% should innovate off what works
10% should be high risk ideas that will be tomorrow's 70% or 20%
@petecripps
• Know your audience• Colour is important• You don’t need to be a designer
(but it helps to know one)• Create visuals on the fly• Track your performance,
re-iterate and re-imagine.
Twitter: @petecripps LinkedIn: au.linkedin.com/in/petecripps/
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/.
Icons were made by Freepik from www.flaticon.com and are licensed by Creative Commons BY CC 3.0
Images used have been attributed as required (and where necessary) under CC.
