8
. CREATING CHARTS FOR PRESENTATIONS

Creating Charts for Presentations

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Page 1: Creating Charts for Presentations

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CREATING CHARTSFOR PRESENTATIONS

Page 2: Creating Charts for Presentations

Charts are one of the best ways to get your point across.. They are a great

form of visual communication because they show the trend or pattern in

data, along with the data itself. Because the data that leads to a conclusion is

shown alongside that conclusion, they are highly convincing if done right.

Charts are an important aspect of most business presentations. But what

many fail to miss is that the charts you use to come up with your conclusions

aren’t necessarily the same ones you should include in your presentation.

.

PRESENTYOUR DATATHE RIGHT

WAY

VISUALIZE

Page 3: Creating Charts for Presentations

To begin with, the process of analysis and data exploration often involves

creating many charts. Most of these charts probably won’t show anything

significantly interesting, so they should never be used in a presentation. You

should narrow down your selection of charts to just the few that convey an

interesting point.

1 ANALYZE

SORT THROUGH

IMPORTANT DATA

Page 4: Creating Charts for Presentations

FOCUS

Charts used in analysis have a few differences from charts built for

presentations. Exploratory charts don’t have conclusions embedded in them,

but presentation charts make a point. The axes labels, title, and legends all work

together to help show the viewer the point. Its also a good idea to call out the

specific point you want your audience to focus on. MAKE A FOCUS

POINT ON THE CHART

2of American adults

have a mobile phoneof American adults

have a mobile phone

Variations:

90%

90%

Page 5: Creating Charts for Presentations

Q4 - ‘14Q3 - ‘14Q2 - ‘14Q1 - ‘14Q4 - ‘13Q3 - ‘13Q2 - ‘13Q1 - ‘13

FILTER

Charts for presentations shouldn’t include as many data points as a chart

for analysis. Be responsible when deciding to remove data that isn’t part of

the point you are trying to make. Don’t just remove data because it

challenged your conclusion.

Increase between Q3 and Q4

*This would be unneccesary data if the point you are making is only about Q3 and Q4 in 2014.

$50

$40

$30

$20

$10Mill

ion

s o

f US

Do

llars

+181%

3CHOOSE

WHAT DATA TO INCLUDE

Page 6: Creating Charts for Presentations

MAKE ALLCHARTS

AND TEXTLARGER

4INCREASE BETWEEN Q3 & Q4

Q4 - ‘14Q3 - ‘14

$50M

$40M

$30M

$20M

$10M

+181%

Design your charts for the scale in which they’ll be viewed. Projectors are

notorious for reproducing color poorly, and distance can make text hard to

read, so increase everything. Fonts should be huge, line weights should be

thick, and color contrast should be high. A good check is to zoom way out on

your charts and see if you can still read them well.

SCALE

vs.

Increase Between Q3 and Q4

Q4 - ‘14Q3 - ‘14

$50M

$40M

$30M

$20M

$10M

+181%

Page 7: Creating Charts for Presentations

Overall, keep in mind that charts are powerful tools and they can work especially

well in presentations. With attention to design, and a focused scope, a chart can go

from the slide you skip over to the slide that drives your point home.

Page 8: Creating Charts for Presentations

Let Visually's design and copy experts help create your presentations.

L E A R N M O R E

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