Presented By JATIN BAROT M.Com Part - I

Roll No. 02

CORPORATE SOCIAL RESPPONSIBILTY BY MAX INDIA FOUNDATION

Definition Benefits Business impact of CSR Types of CSR Business Ethics Vs CSR Case Study on Max India Foundation

CONTENT

Business dictionary defines CSR as “ A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship:

1. through their waste and pollution reduction processes; 2. by contributing educational and social programs and 3. by earning adequate returns on the employed resources.”

DEFINITION

Increased employee loyalty and retention. Increased quality of products and services. Increased customer loyalty. Increased reputation and brand image. Greater productivity and quality. Reduced regulatory oversight. Product safety and decreased liability.

BENEFITS

Shareholder value (changes in stock price and dividend).

Operational efficiency. Customer attraction and retention. Creation of brand value and reputation. Human capital. Risk management. Innovation. License to operate.

BUSINESS IMPACT OF CSR

Ethical CSR: It’s about the responsibility to avoid harms or social injuries.

Strategic CSR: It’s about firm’s social welfare responsibilities that benefit both the corporation and stakeholders.

TYPES OF CSR

Ethics concerns individual actions that can be assessed as right or wrong with reference to moral principles whereas CSR is about the organisations obligation to all stakeholders and not just shareholders.

CSR is about tangible corporate practices while business ethics is more about the values driving business decisions.

BUSINESS ETHICS VS CSR

Max India Foundation has proved its track record after completing six years of operation in January 2014 and emerged as a role-leader in the healthcare CSR space.

Max India Foundation has created a niche for itself among the CSR wings of corporate.

The Foundation’s main focus areas are: 1. Providing quality healthcare for people of the

economically weaker section of society.

CASE STUDY ON MAX INDIA FOUNDATION

2. Creating awareness on Health issues such as women’s health, cancer, diabetes, cardiovascular diseases and immunization of children.

3. Working towards a sustainable and eco-friendly environment.

CSR initiatives. The immunization program. Health camps. Artificial limbs and Polio camps. Work for Life Breast Cancer Awareness

Event.

TYPES OF CSR BY MAX INDIA FOUNDATION

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