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BRANDED CONTENT
ENTERTAINING CONTENT TO CONNECT WITH THE AUDIENCE… UNDERWRITTEN BY AND LINKED TO THE BRAND.
ONLINE REPUTATION REAL WORLD REPUTATION
“YOU ARE WHO GOOGLE SAYS YOU ARE”
“YOU ARE WHO GOOGLE SAYS YOU ARE”
“HI, MY NAME IS MAARTEN… THIS IS WHAT
I STAND FOR.”
A. YOUR ACHIEVEMENTS AND YOUR VISION
B. LOTS OF THINGS BUT NOTHING REALLY RELEVANT
C. SOME STUFF, MORE AND LESS RELEVANT
D. NOTHING REALLY
“WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?”
1. DEFINE WHAT YOU STAND FOR
2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND
3. USE GOOGLE AS YOUR WINGMAN
THREE STEPS TO HAPPINESS