1SDL Proprietary and Confidential

How to Bring Together Content Management & Localizationto Conquer the World

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Convergence:

2SDL Proprietary and Confidential

How to Bring Together Content Management & Localizationto Conquer the World

January 28, 2016

Convergence:

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“Housekeeping!”

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Please share your questions & comments…

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Sr. Manager of

Information Engineering

Director of

Strategic Accounts

Today’s Presenters…

Director of Product

Globalization

Convergence: Bringing Together Localization & Content Management to Conquer the World

Jessica RolandSuzanne BarrMimi Hills

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Mimi’s Journey

Director of Product

Globalization

Mimi Hills

Beginning: o Project Manager for docs, online tutorials at Apple;

dabbled in Localization.

Background: o Engineering Project Management

o Involved in planning

for internationalization

of Java Development Kit

Area of Focus: o Enterprise Software

Job Titles: o Project Manager

o Director of Globalization

Favorite: o I’m lucky to have partnered with forward-looking

Tech Pubs/Information Experience leaders

o Director of Product

Globalization

Company

Experience:

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Sr. Manager

of Information

Engineering

Suzanne Barr

Suzanne’s Journey

Company

Experience:

Years

Experience:o 13 years (with NetApp)

Dark Ages: o No sense of L10N, all English

Middle Ages: o Engineering-led L10N

Job Title: o Sr. Manager of Information Engineering

– IE & G11N Report into same Sr. Director

– Most groups using LCA & TMS

– Close working relationship with G11N

Age of

Enlightenment:o Phase 1: Formal GPSO

Age of

Enlightenment:o Phase 2: Integrated IE & GPSO

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Jessica’s Journey

Director of

Strategic Accounts

Jessica Roland

Company

Experience:

Years

Experience:o 15+ years (globalization client side)

Current: o Joined SDL in 2014

Job Title: o Director of Strategic Accounts

Areas of Focus: o Managed L10N teams of program managers,

QA, Tools, and product managers

o Worked closely with Tech Pubs on simship,

automation and source optimization

o Many years as an SDL customer on technology

and services

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What do we mean by convergence?

○ Alignment and integration for

mutual benefit

Tools

Processes

Goals

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Time for a Poll!

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What Factors Are Driving Convergence?

Organizational Benefits: Group Commonalities:

Common management/cost

center/business case

Emphasis on process/workflow

optimization

Emphasis on re-use

Common linguistic assets

Culture of wordsmithing

End of the content/product

“food chain” for launch

Need to measure, prove value,

and scrap for investment

Common global brand voice

ROI: Massive leverage

of content

All content is marketing

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Maturity Model for Localization

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Information Experience Maturity Model

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Integrated tools /

processes

What Does Convergence Look Light Right Now?

CONVERGENCE

Rolling up to

same executive

Regular

meetings

Common Goals

(e.g. Automation,

source optimization)

Shared

tools

Essential to CX

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What Does the Future Look Like?

FUTURE

VISION

Content explosion

will continue

Some tools will

continue to grow…

Publishing channels

will be optimized for

global content

We will publish

all languages

simultaneously -

REALLY!

Integration of machine

translation to speed

processes

…and have everything;

some will be more modular

One size doesn’t fit all,

so all tools must play

well with others

Connectors for all

tools are key

More customization to

deal with diverse company

needs, so tools with APIs

are important

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Making Convergence Happen Faster, More Smoothly

Communicate

Tip #1:

Align Your

Goals

Tip #2:

Optimize

Your Source

Content

Tip #3:

Integrate Your

Technology &

Processes

Tip #4:

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Tip #1: Communicate

○ Make sure members of each team

understand the basics of each

other’s work

○ Meet regularly to review status

and understand common issues

○ Develop a joint presentation for

internal audiences to evangelize and

on-board new team members

Communicate

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Tip #2: Align Your Goals & Measure

○ It’s likely these two groups report

to a common executive, so work

together on common goals

– Simship targets

– Content creation volume

– Service Level Agreement with internal

teams (product dev, marketing)

– Know and support each other’s vision

statements

Align Your

Goals

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Tip #3: Optimize Your Source Content

○ Use a style guide and terminology

database

○ Write for a global audience

(sometimes that’s painful!)

○ Make it structured

○ Get it in the right format for L10N

from the start

○ Reuse

Optimize

Your Source

Content

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Tip #4: Integrate Your Technology & Processes

○ Integrate your structured content

management system with your

translation management system

so that all the handoffs between

the two groups are automated

Integrate Your

Technology &

Processes

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OneSDL: Go Global Faster

Customer

Experience

Technology

The services and technology that bring your brand to the world,

and the world to your brand

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OneSDL: Go Global Faster

Customer

Experience

Technology

Language

Services

The services and technology that bring your brand to the world,

and the world to your brand

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OneSDL: Go Global Faster

Customer

Experience

Technology

Language

Services

The services and technology that bring your brand to the world,

and the world to your brand

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OneSDL: Go Global Faster

Structured

Content

Technology

Customer

Experience

Technology

Language

Services

The services and technology that bring your brand to the world,

and the world to your brand

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OneSDL: Go Global Faster

Structured

Content

Technology

Customer

Experience

Technology

Language

Services

The services and technology that bring your brand to the world,

and the world to your brand

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Multilingual,

multi-brand,

multi-channel,

context-relevant

communication

throughout the

entire customer

journey

OneSDL: Go Global Faster

Structured

Content

Technology

Customer

Experience

Technology

Language

Services

The services and technology that bring your brand to the world,

and the world to your brand

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SDL Knowledge Center

integrated with SDL WorldServer

Hach Moves Into Global Markets Faster

• Automation: Push-button publishing

of multilingual manuals

• Reduced publishing effort from

10 days to 15 minutes per doc

• Decreased translation cost by 60% via

Translation Memory & easier DTP

Produce high-quality documentation

for multiple brands in 27 languages

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SDL Knowledge Center

integrated with SDL TMS

Atlas Copco Delivers On-Demand Global Tech Docs

• 20% reduction in translation cost and

100% elimination of DTP costs

• Decrease in incorrect orders of spare parts

• Higher customer satisfaction

Produce on-demand documentation

to support 500 product

configurations in 24 languages

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Questions?

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