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Growing from Strength-to-Strength in the Data Centre
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 2
Global and ANZ Leadership and MomentumGlobally…
As of February 2014, there are over 30,000 unique UCS customers which represents 53% Y/Y growth
More than 75% of all Fortune 500 customers have invested in UCS
Over 3,850 Channel Partners are actively selling UCS worldwide and over 1,900 UCS specialized partners
The Nexus Series is a proven platform with 52,000 NX-OS customers and 11,500,000 10G ports shipped
In ANZ…
According to IDC, Cisco was #1 in x86 Blade market share in 4 of the last 6 quarters in Australia
Cisco holds 70% market share in ANZ for 10G modular + fixed switching (includes Nexus)
Source: IDC
3
Benefits of Cisco Unified Computing SystemCelebrating its 5th Anniversary
Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks
Superior Economics and Operations
6New World-
Record Application
Performance Benchmarks
54%
Reduction of Power and
Cooling Costs
61%
Reduction of Ongoing
Management Costs
77%
Cabling Reduction
84%
Reduction in Provisioning
Times
On the Intel® Xeon® processor E7 v2 Family
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco UCS Customers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 5
Hastings Deering
As part of Hastings Deering’s Business Transformation Program (BTP), a new platform was needed to deliver the objectives and outcomes identified in the BTP.
Microsoft Dynamics was selected as the platform to be rolled out to support 3,000 concurrent users (once completed) across the region hosted out of the Brisbane Operational Center.
A Cisco-based network platform with Nexus 9000 – with Application Centric Infrastructure (ACI) as the core – together with Cisco UCS, Cisco UCS Director for automation was selected to deliver an SDN-based architecture to support the Microsoft Dynamics environment.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Enterprise Apps
Diverse Partner Ecosystem Drives Transformational Approach in Data Centre VBLOCK
FLEXPOD
Compute
Network
Virtualization
Operating Systems
Applications
Information
WHOLE OFFERS
VXI
RISC Migration
Applications
DatabasesBusiness Analytics/
Big Data Virtual Desktop
HANA & BWA
Operating System &
Hypervisor
Management
Vertical Solution Focus
Healthcare Financial Services Manufacturing Retail Telecom
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 7
ANZ Leadership: Playing to our Strengths
Leader in cloud adoption
Well ahead of the curve in virtualisation
Our partners are tremendous evangelists Cisco’s commitment to “Partner-led”
Customers continue to demand more innovation Application Centric Infrastructure (ACI)
Soni Jiandani, Senior Vice PresidentInsieme Networks Business Unit, Cisco
Cisco Confidential 9
Type Consumption Delivery
78% Network is even more critical to delivering applications than a year ago*
* Cisco Global IT Impact Survey
Applications Are Changing
Big Data, Distributed, Mobile Cloud – Public, Private, Hybrid Any where, Any Time, Any Device
THE NETWORK IS THE INFORMATION BROKER FOR ALL APPLICATIONS
Cisco Confidential 10
A NEW OPEN OPERATING MODEL IS REQUIRED
TRADITIONAL NETWORK MODEL
Focus on Large, Stable, IP Networks
Network Centric
Network of Boxes
Cisco Confidential 11
A NEW OPEN OPERATING MODEL IS REQUIRED
TODAY’S SDN DATACENTRE MODEL
Concepts: Centralised Controller and Overlay
Remains Network Centric Abstraction
Software-BasedNetwork Virtualisation
Cisco Confidential 12
NETWORK VS. APPLICATIONS
APPLICATIONS
Any ApplicationAny TimeAnywhere
NETWORKS
• Scalability• Stability• Reliability• Performance
• Rapid Deployment• Grow, Shrink, Move as Needed• Compute, Storage, and
Network
Requires an Application Centric Infrastructure
Cisco Confidential 13
A NEW OPEN OPERATING MODEL IS REQUIRED
TODAY’S SDN DATACENTRE MODEL
Concepts: Centralised Controller and Overlay
Remains Network Centric Abstraction
Software-BasedNetwork Virtualisation
FUTURE OPEN MODEL
Application Centric Infrastructure
FOCUS ON APPLICATIONS!
Application Centric Abstraction
Application Agility Across Entire Infrastructure (Compute, Storage, Network)
Cisco Confidential 14
CONTINUED HISTORY OF INNOVATION
Cat 5K/6K(Crescendo)
MDS-SAN(Andiamo)
Unified Fabric + FEX + UCS
(Nuova)
Nexus 9000 + ACI(Insieme)
50+ Customers>800 Pipeline
Leading the industry in data centre innovation
Cisco Confidential 15
APPLICATION CENTRIC INFRASTRUCTUREPROGRESS AND MOMENTUMNew Nexus 9000 Platforms Nexus 9000 Momentum
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
15%
7%
26%
19%
13%
20%
Other
APJC
EMEAR
US Commercial
US SP
US Enterprise
PIPELINE >800 CUSTOMERS
CUSTOMERS ACROSS DIFFERENT SEGMENTS
RAPID CHANNEL PARTNER SCALE
ACI Ecosystem Update
NEW PARTNERS
Early Design Wins in all Major Geographies and Segments: Enterprise, Cloud, Service Providers, Public Sectors, Commercial
Cisco Confidential 16
WAN
Firewall
LB to App
Connect to DB
Connect to App
High Priority
APPLICATION REQUIREMENTS
WEB APP DB
DBWEB APPF/WADC ADC
ACI UNDERSTANDS AND SPEAKS APPLICATION NEEDS
DIRECTLY MAP TO ACI NETWORK PROFILES
NETWORK REQUIREMENTS
Cisco Confidential 17
OPEN RESTFUL APISCENTRALIZED POLICY MODEL
OPEN SOURCE
CONTROLLER
APIC
ACI BUILDING BLOCKSNEXT GENERATION NEXUS—TRADITIONAL NETWORKS
POLICY MODEL
ACI>_>_
50% SIMPLER CODE BASE
FUTURE PROOF UPGRADABLE
TO ACI
PROGRAMMABILITY AND AUTOMATION
NETWORK VIRTUALISATION
SUPPORT
RESILIENCY: IN SERVICE PATCHING,
UPGRADE, FAST RESTART
ACI BUILDING BLOCKSFUTURE PROOF—SOFTWARE UPGRADABLE TO ACI
NEXUS 9500 and 9300INNOVATIONS IN SOFTWARE HARDWARE AND SYSTEM DESIGN
PRICE POWER EFFICIENCYPROGRAMMABILITYPORT DENSITYPERFORMANCE
OPTIMIZED NX-OS
NEXUS 9508 & 9300
SHIPPING NOW
Cisco Confidential 18
INDUSTRY’S FASTEST 10/40G ROUTER
INCREASED RELIABILITY
2.8X BETTERMean Time Between Failures
COMPONENTS
30% OF TRADITIONAL MERCHANT DESIGN
SAME HARDWARE – UPDATED SOFTWARE FOR ACI CAPABILITY
POWER EFFICIENCY
15% GREATER power and
cooling efficiency
40G LINE RATE
288 x 40G ports 100% throughput
ASIC APPROACHInnovation in Cisco ASICs
Cisco Confidential 19
NEW PARTNERS:
Published Data Model
Open and Standard APIs
Open Source Open Standards
APIC
WITH THE BROADEST ECOSYSTEM OF PARTNERSNEW PARTNERS EMBRACE POWER OF OPEN ECOSYSTEM
L4..7 Services, System Management, Virtualisation, Orchestration and Application Vendors
Cisco Confidential 20
APPLICATION CENTRIC INFRASTRUCTUREINVESTMENT PROTECTION
APIC
Physical Networking Compute
Multi DC WAN and Cloud
L4–L7Services Storage
Integrated WAN Edge
Hypervisors and Virtual Networking
Nexus 2K
Nexus 7K
Craig WarrenInfrastructure Services DirectorDeakin University
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 22
Deakin University Data Centre Transformation
A changing Higher Education Landscape has driven a multi year Data Centre Transformation
¾Increase in e-learning – MOOCS
¾Requirement to support remote campus
¾Researchers requiring new types of services
One of the first Universities to provide a centralized “shared services” model
¾Increased demand on Data Centre services – need for 24x7 on-demand services to service students, staff & researchers
¾Legacy infrastructure did not satisfy these requirements
Early adopter of Cisco Unified Computing System & Nexus (2010)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 23
Prior to Cisco UCS and Nexus
A highly virtualised environment, looking for additional gains from reducing operational cost and increasing agility
Took 8 weeks to deploy new physical servers
High operational costs to manage physical servers
Unpredictable costs to deliver new services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 24
After Cisco UCS & Nexus
Transitioned to policy-based compute infrastructure
Policy-based compute infrastructure moved and prioritised resources onto IT projects with strong teaching and learning outcomes¾ IT has been able to support a move from 700 VMs 1200 VMs,
which translates to increased IT demand, all while student growth has been increasing 5% year-over-year
While it used to take 8 weeks, it now takes less than 20 minutes to deploy new systems and applications.
Reduction in cabling, rack space & power and cooling
Reduction in servers from 350 to 88
Near-linear costs to add additional capacity
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 25
What’s Next…
Research is increasing in importance to University
Changing macro economic landscape in rural areas putting pressure on the University to innovate
Transition Data Centre network to policy based framework
Looking to gain benefits of increased security, lower operational costs and rapid application deployment
Replicate success with server infrastructure to the network team within the Data Centre today and extend the campus in the future
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 26
Panel Discussion
Craig Warren
Deakin
University
Soni Jiandani
Cisco
Q&A