Upload
liddy-coddington
View
388
Download
2
Embed Size (px)
Citation preview
In the Business of Good Food Founder, chairman and co-CEO Steve Ells opened the first Chipotle Mexican Grill (NYSE: CMG) in Denver, Colorado in 1993.•Quality Food•Made Quickly•Fresh Ingredients •Reasonable Price
With over 1,600 restaurants worldwide, we approach our food differently and have been revolutionizing the restaurant industry.
Food With Integrity: It’s What We Do • Committed to finding the very
best ingredients raised with respect for the animals, the environment and farmers
• 100% of our pork, chicken and beef is naturally raised
• We use zero trans fat frying oil
• 40% of our black beans are certified organic
• Steve Ells has testified before Congress against the use of antibiotics in ranching.
Wounded Warrior Project • Nonprofit veterans service
organization• Specifically following the events
of 9/11• Founded in 2003 by John Melia • Headquarters in Jacksonville,
Florida • Currently serves 50,000 veterans,
7,000 family members and spent $114,817,090 on 20 unique programs geared toward the veterans in 2012
Wounded Warrior Project• Honors and empowers the
nation’s veterans• Raises public awareness of needs• Provides rehabilitative programs
and services
Five Core Values:
Fun, Integrity, Loyalty, Innovation and Service
So Why Work Together?• Emphasis on team building• Positive personal relations• Positive personal development • Betterment of society • All started with one man’s vision
CSR Social Media Campaign • For the entire month of April, we
promoted the WWP on social media and in our restaurants
• #ThankYouWarriors
• Incentive to engage• Best picture or story wins free
burritos for the entire month of June
• Free ticket to the Rise Above Festival
The Rise Above Festival • May 8 to May 9 on the Great Lawn of
Central Park• All veterans registered with
Wounded Warrior Project and their immediate families were able to attend free of charge
• Tickets were $50 for the general public
• 100% of the proceeds were donated to Wounded Warrior Project
Photo
Chipotle Features Winning Recipe from the Rise Above Festival at all Restaurant Locations
Connor Camp, a junior at the Pennsylvania State University, ROTC member and winner of the recipe contest at the Rise Above Festival, tastes his creation for the first time in Chipotle’s State College, Pa. location. This rice bowl’s unique blend of salsas, chipotle sour cream and chip crumb topping will be available for immediate purchase, bypassing the chain’s usual buffet style, for the entire month of June.
Outcome • 20,000 guests at the Rise
Above Festival• $757,033 donated to
Wounded Warrior Project • Carrie Underwood had a
personal donation of $50,000• The Hero Burrito Bowl was a
hit among customers