cipr.co.uk

@cipr_uk

cipr.co.uk

@cipr_uk

It’s all about our core purpose

cipr.co.uk

@cipr_uk

• 11 years at the BBC & 13 in corporate comms

• Tricky sectors:

• International development

• Public transport

• NHS

• Private, Not for Profit and Public Sector

• Experience of placing communications as important

as finance/HR

• Professional standards & compliance

• New teams in every role since 2000

• 2013 founded Pinch Point Communications

• 2014: appointed to HSE board

• President of CIPR for 2015

cipr.co.uk

@cipr_uk

Elected to deliver on four key promises:

•The value of your CIPR membership should be as valid to you and your business, clients or organisation, wherever you live in England, Wales, Scotland or Northern Ireland.

• Confidence and TrustChallenging members who are not upholding professional standards through the Code of Conduct; CPD &Chartered Practitioner

Further support senior PRs who sit on boards and management committees to uphold ethics and professionalism in all aspects of PR and communications.

cipr.co.uk

@cipr_uk

• Demonstrating Value

Ensuring we give every member the tools to be able to demonstrate their value: is it money or is it value in reputation?

Quantify how membership can help to win new clients, secure promotion and win respect around the board table.

• Telling our storyCentral core purpose, remaining true to members & delivering quality; Looking forward and outwards, reaching different audiences to explain what public relations is, and how we do it. Professionalism and our status with other professions.

• Marking ten years as the CIPR and looking forward to 2018

cipr.co.uk

@cipr_uk

Real tangible changes

• Gender pay gap & Flexible working guidance

• Ethics module: compulsory

• Best practice guidance

• Chart. PR: book and launch to ‘target list’

• Professionalism

• …..and the C word

cipr.co.uk

@cipr_uk

Questions, comments and thoughts

• sarah@pinchpointcommunications.co.uk

• @ms_organised

• 0117 962 4050