PowerPoint Presentation

Keeping Your Customers Will Keep Your Business Going.

AudiVorsprung Durch Technik

Whats Audi?Lets listen

Mission We delight customers worldwide.

Vision Audi a premium brand.

Objectives Continuous GrowthSuperior Financial Growth.Global Image Leader.Attractive Employer Worldwide.

Why

?Convincing brand values.Sportiness.Permissiveness.Superiority.

Marketing MixProduct Place Promotion Price

Road to successRepositioning.

Convincing advertising.

Sponsorship.

Major factorInnovation The future starts today.

Building Customer loyaltyQualitative services.Customer empowerment.Analyzing customer reviews.Effective repositioning after customer complaints.

Weaknesses

Opportunities

Target emerging markets.

Covering more geographical area.

Innovate for mature markets.Threats

Limited markets.

Threats in general to luxury cars.

Risks of international markets.

How important is it to invest in customer loyalty for cars, a product most people buy only every couple of years?Customers will buy vehicles over and over again if loyalty is strengthened.

If relationships are built strongly, it will become easy to sell to them in larger numbers, ultimately higher numbers mean greater sales.

They trust you to provide quality products and customer service.

More loyalty means more customers which leads to less competition.

Try to estimate the lifetime value of an audi customer. Worth $100,000 - $500,000

What measures should audi take to build long-term relationships?Provide excellent customer service process for customer contacts

Create as customer relationships as possible.

Increase market share.

Select customers by segment.

Summary Influence on customer behavior.

Reached customer to meet loyalty .

Adopted new and effective advertising strategies.

Innovation leads to success- Audi.

Advancement through technology.

Thank you