The purse scooper’s site

gets an update!The Purse Scooper’s Site is going under construction

The current site

To the right is what the site currently

looks like.

It isn’t very attractive.

Though it’s user friendly, it doesn’t

quite keep up with current website

trends. Nothing about it would

make a customer want to continue

browsing.

The customer’s aren’t overloaded

with content but, it doesn’t quite

provide potential customers with

the “Purse Scooper Experience”

It’s not styled for a mobile phone.

Let’s talk about growth!

According to http://www.smartinsights.com/mobile-

marketing/mobile-marketing-analytics/mobile-

marketing-statistics/ , Smartphone & Tablet usage

nearly doubled from 2012 to 2013. This means, more

people are using their phones and the number of

people using the desktop to visit different site is

decreasing. The more that technology advances, the

more important it becomes for business to keep up

with those advances and keep their sites updated.

Mobile design

Due to the growth in mobile & tablet usage, it’s important to make sure your sight is also designed for mobiles.

According to http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/, 90% of people have mobile phones, 58% of them have smartphones. 42% of Americans own tablets. 63% of them use the internet on their device & 34% of them use their device as their main source for the internet. 1.2 Billion people access the internet from their device.

Mobile/tablet usage has impacted web design because so many people want to have everything at their fingertips. It’s more convenient to access the internet from wherever you are whenever you want, vs. having to wait to get in front of a desktop computer to get online. To be able to swipe and have what you want right in front of you is one good reason mobile usage has impacted web design.

HTML5 has made graphics and videos that are on these sites viewable from your device.

Making your site accessible

• HTML 5 allows your website to be functional on both

desktop and mobile devices. It allows your business

to use attractive graphics and videos.

• CSS – Cascading Style Sheets are how your

graphics or HTML content are displayed. Ex: Fonts,

layouts, colors, etc.

• W3C

Sites that aren’t designed for mobile

BBK Hair Luv Genesis Virgin Hair

Great mobile sites

THE PURSE SCOOPER NOW

THE FUTURE FOR THE PURSE SCOOPER

• The Purse Scooper’s site should be updated. It should contain more attractive graphics and videos.

• The images should be resized to fit mobile/tablet devices.

• There should be a mobile web design done to the site.

• The website should answer the question, “What is a Purse Scooper” on the home page.

• Auto-fill should be added when a customer is trying to fill out information on the site.

• The site should know the size of the device that is accessing the site and automatically resize the content to fit whatever screen is accessing the website.

• There is a Youtube video that plays on the desktop version of the site. It does not appear on the mobile site and I would make sure it’s viewable for mobile users.

REFERENCES

http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

http://www.smartinsights.com/mobile-marketing/mobile-marketing-

analytics/mobile-marketing-statistics/