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SUPPORTED BY:THE ASEAN PODCAST NETWORK.
PODCASTING:WHERE THE FUTURE OF RADIO LIES. BY MARTIN ANDANAR, [email protected]
What is Podcasting?
!
It is online radio “on demand” that
first saw light with Adam Curry and Dave Winer
in 2004.
Pod (Ipod) + Cast (Broadcast)=
Podcast by Ben Hammersely
How is it “casted”? Through RSS (Real Simple
Syndication)
What is Podcasting?
!
It is online radio “on demand” that first saw light in
2004.
Pod (Ipod) + Cast (Broadcast)=
Podcast by Ben Hammersely
How is it “casted”? Through RSS (Real
Simple Syndication)Whereas, Broadcast Radio is Real Time over the
air
Narrowcast vs Broadcast
On Air Transmission (limited frequency) vs
Finite Channels
In 2014 it experienced
resurgence….Serial
Why didn’t podcast deliver in the first 10 years
as promised? !
No FB’s and Twitters 10 yrs
ago. No smartphones.
Why isn’t podcast that big?
Because there is no native android
platform.
What’s our story?
August 2, 2014.
Martin’s Mancave
We grew 57,000% in 10 months.
3,000 unique plays in August
2014.
390,000 unique plays in April
2015
21 Indy Shows.
On 7 podcast platforms & apps
1,000,000 Plays in May
Projection by August: 2mn Unique Plays
Average.
aseanpodcast.netCulture & Arts
Why fight for radio on
demand or podcast?
Because majority online are fighting for
eyeballs.
Maybe, a lot are forgetting that people have
ears too.
EMAIL: [email protected] [email protected] TWITTER: @MARTINANDANAR !
