February 09© 2009 Blueprint Advisory Pty Ltd

CredentialsBrand Architecture Systems

BMW

British Airways

Commonwealth Bank

Proctor & Gamble

Telstra

Stages

Brand Audit and Discovery

Brand Strategy and Service Brand Strategies

Group Brand Design and Service Brand Design

Enthusiastic and Committed Leadership

Create a Project, elevate as Mission critical.Brand audit of key collateral.Review and assess values, brand essence, and competitive strengths.

Developbrand essence.Stakeholder consensus on brand architecture,values, brand essence.Brand brief.

Brand architectureand Market offeringsDevelopment ofvisual expression,across core applicationsand communicationsTest/feedbackGuidelines and standards

Implementation ofnew identity –internal and external

Systems and processesfor maintaining standards