Big Day of Giving Nonprofit Training

BIG Day of Giving 2014

How Does it All Work?

1. Donors will go to GiveLocalNow.org to give on

May 6

2. If you want to send people directly to your

donation page, you can use your unique URL

Example: http://givelocalnow.org/916Ink

3. Giving portal on GivingEdge has been deactived

as of today. It will be turned back on starting May 7

(after BIG DoG)

http://givelocalnow.org/916Ink

Access to Your Donor Data

• Look for an email from Foundation Staff on Monday, April 28 titled:

“Important: Access to Your BIG Day of Giving Donor Data”

• This email will have a link. When clicked, it will download an excel spreadsheet of your donor information in real time.

• Click this like any time during May 6 to get an updated list.

Access to Your Donor Data

• Use the data to thank your donors!!! • Real Time Shout outs on Social Media are very

effective.

• Keep this email safe and don’t lose your link! Staff support will be limited on May 6.

Prize Challenges!

45 challenges!• 17 for all participants $30,000• 9 for Placer Orgs $16,000• 7 for Yolo Orgs $3,000• 12 for Sacramento Co. Arts Orgs $12,500

Total: $61,500 up for grabs!

Time Challenges

Award Amount Name of Challenge Description

Eligible Participating Organizations

$2,500Aeroject Rocketdyne Blast Off Challenge!

to the organization that receives the first donation at 12:00 AM ALL

$500.00 First Gift of the Day

to the organization that receives the first donation at 12:00 AM

Placer County Organizations

$1,500.00 First Gift of the Day

to the organization that receives the first donation at 12:00 AM

Arts Organizations Only

Time Challenges



$1,000.00

Hour of Giving: Midnight to 1:00 AM

to the organization that raises the most money during this time frame


$1,500.00


to the organization that raises the most money during this time frame ALL

$2,500.00




$500.00



Yolo County Organizations

Time Challenges



$2,500.00 Hour of Giving: 9:00 AM to 10:00 AM


$1,000.00 Hour of Giving: 9:00 AM to 10:00 AM



$1,500.00 Hour of Giving: Noon - 1:00 PM





Time Challenges



$250.00 Hour of Giving: Noon - 1:00 PM






$1,000.00

Hour of Giving: 1:00 PM - 5:00 PM



$500.00

Hour of Giving: 1:00 PM - 5:00 PM



Time Challenges



$2,000.00 First 5 Placer: Evening Donor Prize (5:00 PM - 8:00 PM)

to an organization serving children and familes that raises the most money during this time frame


$1,500.00 Hour of Giving: 6:00 PM - 7:00 PM





$1,500.00 Landing Prize

to the organization that received the last donation of the event (11:59 PM) ALL

Time Challenges




to the organization that receives the last donation of the event (11:59 PM)


$250.00 Landing Prize









Social Media Challenges



$1,500.00 BIG DoG Vine Challenge

to the organization that shares a Vine video on Twitter using the hashtag #givebigdogvine that demonstrates their mission (all entries judged at 4:00 pm, winning organization will be awarded at 5:00 pm)

ALL




$500 BIG DoG Vine Challenge

to the organization that shares a Vine video on Twitter using the hashtag #givebigdogvine that demonstrates their mission (all entries judged at 4:00 pm, winning organization will be awarded at 5:00 pm)

Sac County Arts Organizations




$1,000.00 Unselfie Challenge

to two organizations selected for most creative entry. Each awarded $500 ALL

$1,000.00 Meme Challenge

to two organizations for the most creative entry. Each awarded $500 ALL

$500.00 Prolific Tweeter Prize

to the organization that thanks the most donors on Twitter using the hashtag #DonateArts. Tweets will be counted as a percentage of total donors

Sac Co. Arts Organizations Only




$ 1,000.00 Share the Love Prize

to the organization that submits the post on Facebook or Twitter with the most shares on May 6th (post must include hashtag #givebigdog) ALL

$ 500.00 Share the Love Prize

to the organization that submits the post on Facebook or Twitter with the most shares on May 6th (post must include hashtag #givebigdog)



Best in Show!



$5,000.00 Top Dog Grand Prize

to the organization that raised the most money overall ALL

$5,000.00 Top Dog Grand Prize

to the organization that raised the most money overall


$500.00 Top Dog Grand Prize



$2,500.00 Supervisor Susan Peters Arts Challenge



Best in Show!

Award Amount Name of Challenge DescriptionEligible Participating Organizations

$3,000.00 Donor Challenge

to the organization that has the most number of *unique donors. A unique donors is one gift from one donor. ALL

$1,500.00 Donor Challenge

to the organization that has the most number of *unique donors. A unique donors is one gift from one donor.


$2,000.00 Mystery Challengemystery challenge will be announced on May 7th! ALL

$1,500.00 GivingEdge Prize

to the organization that receives the most *unique visits to their GivingEdge profile on May 6 ALL

Best in Show!


$ 1,500.00 Fetch! Board Member Prize

Send your board members to the noontime event at Fremont Park and be entered into a drawing for this prize! (Board members must check in at the GLN booth) ALL

$ 500.00 Double Dog Dare

to the organization that receives the first donation of $500 ALL

$ 500.00 Double Dog Dare

to the organization that receives the first donation of $500


Best in Show!


$500.00 Double Dog Dare




to the organization that receives the 2nd donation of $500





$1,000.00 Double Dog Dare

to the organization that received the first donation of $1,000 ALL

$1,000.00 Double Dog Dare

to the organization that received the first donation of $1,000


Reminders

• TwitterChat tonight! 6:00 PM – 7:00 PM

• Today’s Bark enews…Videos!

• Marketing: don’t forget to use the URL!

STRATEGIES

Definition: Bringing together individuals (a crowd) to finance (support) a cause or initiative – largely online, typically smaller dollar donations

Model used for giving days, cause related or emergency fundraising

Online, community focused giving days started in 2008

Over $200 million raised by communities to date

Driven by social media, networks, and strategic incentives

Crowdfunding and Giving Days

Limited time (urgency)

Viral in nature (social, mobile)

Small asks (typically)

And its FUN!

Why it works?

1. Share goals

2. Focus on mission & how you help others

3. Spread the word

4. Recognize supporters

Strategies for Success:

v

Share Goals

Types of goals:

- Number of donors- Dollars raised- Dollars or donors

during a certain time-period

- New donors

Focus on Mission

• Show impact• Connect with emotions• Have beneficiaries be

face of campaign

Consider the value of communicating using results, real people and reminders as you frame your plan

v

Spread the WordBe creative

Recognize SupportersShare your thanks

• Follow up immediately

• Consider thanking publicly

• Tie thanks to mission/cause

WEBSITE PREVIEW

Website PreviewDonors will quickly be able to find their favorite organization(s), and quickly give to one or more all in one simple giving page.

All pages will be optimized for giving from standard browsers, mobile devices and tablets.

Leaderboards

Giving in Context

The leaderboard will be the hub of all donation activity on May 6th.

Those who start strong on the leaderboard, tend to get more exposure and are more likely to receive gifts from lapsed or first-time donors.

Donation Page

Your org logo, info and profile information will appear here.

• Available via Unique Hyperlink• Real-time updates

Example: https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS

Donor Data

https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS




Find the Embed CodeAt the bottom of each donation form, there will be an “EMBED THIS FORM” button, and one-click links to share this page with social networks.

Copy the Embed Code

<Embed> on your sites

At the bottom of each donation form, there will be an “EMBED THIS FORM” butWhen clicked, the “EMBED THIS FORM” button shows a one-line snippet of code.

This can be copied and pasted just like a YouTube Clip, and one-click links to share this page with social networks.

On Your Page

Organizations can grab the code for their donation widget and place it directly onto their own sites.

All donations made on these forms will count towards the challenge goals.

Q&A SESSION

What would you like to know?

Presentations & Public Speaking

Big Day of Giving Nonprofit Training