Ben QuainAssistant Marketing Manager

Friday 15th May 2015

Introduction

• What does No7 mean to me?• intu Derby store visit• Critique• Setting No7 Apart• Going Global

What does No7 Mean to Me?

What No7 Means to Me…

25, Midwife

“No7 is a trustworthy brand for all age groups… in my

family alone, me, my sisters, my mum and grandma all

use it every day. It is an affordable luxury for us all!”

What No7 Means to Me…

47, Businesswoman

“It’s an association with the spirit and fun of my teenage years… a constant in my life,

and a brand that I will always trust.”

What No7 Means to Me…

35, IT Specialist

“No7 is a top end product at an affordable price. It is very accessible whether you are

18 or 70. I love it!”

What No7 Means to Me

23, Boots Assistant Manager

“No7 is very much at the heart of our store. The brand is trusted by our customers

and we all get excited about new product launches! The Match Made service is very

popular, especially with young girls who are unsure

about what shade they are.”

What does No7 Mean to Me?

Store Visitintu Derby

First Impressions

• Premier Boots Brand• Striking colour scheme• Clear and vibrant brand• Prime position - front and

centre• No7 journey begins and

continues throughout the store

Store Layout

No7 Counter

No7 Counter

• Clear and consistent message– Slow Mo Your Skin ( SlowMoYourSkin)♯– 3 for 2– It Begins With Your Match– Ta Dah!

• Products displayed at a comfortable balance to encourage experimentation

• Innovative 3D display - perfectly cut design• Approachable, trusted and knowledgeable Advisors

3D Displays

• 3D displays offer home from home for key No7 promotions– Match Made Lipstick Service– No7 Men

• Located near other high areas of interest

• Quality and allure of brand maintained

No7 Journey

• The customer is taken on No7 journey throughout the store– Drive isle hangers along the ‘L’ store design– Hanger in maternity/baby area– Secondary entrance features hanger within yards of doors

Critique

Critique - No7 Men

• No7 Men - around 10% of offering for men– Potential for growth– Is it currently performing to its

potential? If not, what can be done to improve it?

• Is the current No7 Men brand too close to the existing female side of the brand?

• Hidden

Critique - Digital

• Absence of No7 Twitter account• Currently a lack of in-store digital signage/advertising– (Not a criticism!)– Exciting what the future holds

• Face recognition - buying behaviour targeted media• Link to Advantage Card offers• Potential to order in-store

• Launch a No7 App– Inspiration, news, offers, club

Critique - More!

• Greater lipstick colour variety– Fashion colours– Nude

• Diversity to current offering– No7 shampoo

• Increased No7 Men Products– Beard oil– Male body moisteriser

Setting No7 Apart…

Setting No7 Apart…

• High quality products at affordable prices

• Trusted and cherished brand with a wonderful heritage

• Fantastic (and personalised) loyalty scheme

• Customers have confidence in the brand and the products

Setting No7 Apart…

• No7 experience is comprehensively forward thinking– Colour matching technology– New and continual product development

• No7 make their customers feel special and unique• Lets their customers in on a secret…– Feel part of the team!– Feel like a best friend...– Feels like your own personal make up expert– No7 Inspiration

“They’re buying a product that works…”

Going Global

Going Global

• Country Limited Edition Product• Cultural differences to Match Made Service/Products• Franchise No7 to existing successful retailers• Emphasise the benefits of No7 to new markets– Clinical trials– Digital, television, print campaigns– Endorsements/Ambassadors– Sponsorship

• Competition to unearth the next great make up artist

Ta Dah!

Thank YouAssistant Marketing Manager

Friday 15th May 2015