great

• Top 10 agency in North Texas

• Largest agency in Fort Worth (capitalized billing)

• Integrated agency specializing in advertising, PR,

social media, interactive, video and media

Meet the @BalcomAgency

#socialFTW

Meet the Social Bs

#socialFTW

Mendy Sass

aka Wild Card

@MendySass

Lauren Turner

aka Ascender

@LaurenAshleyTX

1

2

3

Social Media Defined

Tips, Tools and Resources

Social Media Strategies

#socialFTW

1

SOCIAL MEDIADEFINED

#socialFTW

People having

conversations online.

#socialFTW

#socialFTW

#socialFTW

42% of online adults

now use multiple social

networking sites.

#socialFTW

• 92% of people ages 18-29

• 73% of people ages 30-49

• 57% of people ages 50-64

• 38% of people ages 65+

Who’s using social media?

#socialFTW

#socialFTW

• 71% of Internet users

• 750 million active daily users

• 70% of users are Facebook friends with their parents

Who is using Facebook?

#socialFTW

• 18% of Internet users

• 58 million tweets sent per day

• 100 million daily active users

Who is using Twitter?

#socialFTW

• 22% of Internet users

• 35% of users visit daily

• 50% of members have a college degree

Who is using LinkedIn?

#socialFTW

• 80% of Pinterest users are women

• Most popular are group is 18-to-34-year-olds

• Third most visited social networking site

Who is using Pinterest?

#socialFTW

• 67% are male

• The average user is a 28-year-old “techie”

• About 50% are 24 or younger

Who is using Google+?

#socialFTW

• More than 1 billion unique visitors per month

• Reaches more 18-to-29-year-olds than any cable network

• Audience is about 57% men

Who is using YouTube?

#socialFTW

• 150 million active users and 57% use it daily

• 17% of all online adults have an account

• 68% are female

Who is using Instagram?

#socialFTW

2

SOCIAL MEDIASTRATEGIES

#socialFTW

Who do we want

to reach?

#socialFTW

What do we want

them to do?

#socialFTW

Where do we

need to be?

#socialFTW

Planning

• Establish personality and voice

• Gather existing logos, photos

and marketing materials

• Develop content calendar

#socialFTW

Content Calendar

#socialFTW

Content

• Create engaging content (blog, website, etc.)

• Monitor and respond

• Measure conversions and adjust

#socialFTW

Team

• Strategy / planning

• Content creation

• Posting

• Monitoring

• Responding

• Measuring

#socialFTW

• Tell your story and promote your mission.

• Spotlight events and opportunities to get involved

• Feature media coverage

• Become a thought leader.

• Share industry news and engage in local and national

pages and groups within your industry

Opportunity

• Recruit volunteers, employees and board members.

• Post opportunities to your news feed

• Inspire conversation among supporters and

connect to your community.

• Create a public nonprofit group, in addition to

a company page

Opportunity

• The #ALSIceBucketChallenge viral video campaign

• $94.3 million raised (up from previous year’s $2.7 million)

• A mother started the campaign in honor of her son,

Pete Frates

The ALS Association

• February is American Heart Month

• $162,973 raised (as of Feb. 8)

• #GoRed, #HeartCrusade, #HeartWarrior campaign

• Used in tandem with other marketing efforts

(Fashion Week NYC, HuffPost placements, etc.)

American Heart Association

• Moore Tornado Relief driven by social media

and mobile campaigns

• $52.4 million raised (as of Apr. 30, 2014)

• Mobile providers asked consumers to text a number to donate

• Television fundraisers encouraged text to donate option

American Red Cross

3

TIPS, TOOLSAND RESOURCES

#socialFTW

• Post consistently

• Always include a graphic, link or a video

• Reply to comments, both positive and negative

• Use hashtags to categorize content

• Promote your social media profiles

• Keep it fresh – graphics and content

Tips

#socialFTW

Tools

#socialFTW

• BalcomAgency.com

• Mashable.com

• ShortStack.com

• SocialMediaToday.com

• SmartBrief.com

• HubSpot.com

Resources

#socialFTW

BalcomAgency.com

#socialFTW