PowerPoint Presentation

Terry Square, HartfordSNEAPA 2015Charrette

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Charrette AgendaThursday9:00 to 10:00 am-Charrettes 10111:30 am to 12:45 pm- Overview of Charrette, Terry Square, Hartford2:15 to 3:45 pm- Focus on Economic Development4:00 to 5:15 pm- Focus on PlacemakingFriday9:45 to 11:00 am- Putting the Pieces Together1:45 to 3:15 pm- Show and Tell

Questions to ConsiderOnce we complete the streetscape planned, how do we then position this area on the market to attract developers (also considering perception of this area)What we should be doing as a city, as a community to reposition ourselvesFood disparity/desert- could we do something here, position this area to solve that problem?

You Are HereWhere are we

Where are we

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Driving North from Downtown

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Terry Square

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Terry Square- 1992

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Terry Square- Now

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Terry Square- Now

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ESRI Tapestry

ESRI Tapestry

Income for Zip Code

Age for Zip Code

Age for Zip Code

Terry Square, It takes a Village

16The Mission of Connecticut Main Street Center is to be the champion and leading resource for vibrant and sustainable Main Streets as foundations for healthy communities.

The CT Main Street Network

12 Professionally Managed Main Street Districts27 General Members2 Regional Members, representing 27 communities

17Professionally Managed Downtowns: Implementing the Main Street Management Program with operating budgets between $140K-$1.5M, full-time professional staff, board, volunteers and partnering organizations that assist in the implementation of the Four Point program.

General Membership: For communities that want access to education and training, resources and networking on an a al carte basis. Many of these communities are utilizing the Main Street model, on a volunteer basis.

Regional Members: For regional organizations (planning, economic development, councils of governments, chambers of commerce, etc).

The CT Main Street Network

ctmainstreet.org

Workshops & Training Networking EventsDowntown UpdateDowntown LinkE-Newsletters of theCT Main Street CenterADVOCACY & PUBLIC POLICYCOMMUNICATIONS & VISIBILITY

18How to take advantage of the Main Street Network:

DRI workshops & networking events day workshops (if you cant attend, we post all presentations)Late-day networking eventsInstituting quarterly members-only info-sharing events in June

Website & social mediaMembers-Only page: CMSCmember, downtownsFB, Twitter: news, photos, legislative alerts

Monthly e-newsletter (15th of each month), and quarterly member e-newsletter

Network with your own local partners!

We will provide you with access to this information by entering your email address into our database (which we do not sell or lend).

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The Main Street Four Point ApproachOrganizationRestoring Civic ValueDesignRestoring Physical Value4PromotionRestoring Social ValueEconomic VitalityRestoring Economic Value

19THE MAIN STREET APPROACHMain Street Program begun 35 years ago, out of a pilot program by the National Trust for Historic Preservation. They discovered that downtowns had lost their value in four distinct areas.

This Four Point Approach is both incremental and comprehensive, addressing the restoration of each of these values simultaneously. This is the organizing principle of the Main Street Program.

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Collaborating OrganizationsLibraryCivic OrgsFaith-basedColleges/Universities (interns)City and State

Planning & ZoningArchitectural Review CommitteeHistoric District, Conservation CommissionsRails to Trails CommitteeCONNDOT4EDCRecreation DeptDestinationsOther organizationsEcon Dev CommissionBusiness CouncilHousing AuthorityLocal Banks, Realtors

20Collaborating OrganizationsOrganized under this Four Point grid, identify those organizations and institutions in town and in the region that have the capacity to bring people together to address the local issues youve identified.

Main Street utilizes a preservation & place-basedeconomic development strategy.

Basic PrincipleRevitalization of your downtown built around its unique natural and built environment.

Most communities have plenty of plans and studies, but lack the capacity and organizational infrastructure to implement the recommendations.

CT Main Street Center advises an organizing structure, that keeps you focused, around which your own unique plan of action is developed.

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Main Street districts must be managed.

22Much like a shopping mall has a management company which ensures its success, downtown needs comprehensive management.

Define commercial districts: Town Centers or Mixed-Use Districts, including retail & restaurant, office, residential, institutional.

The Main Street program builds coalitions around bringing downtown back to life.

How Revitalization WorksFrom Turning Around Downtown Christopher Leinberger

Capture your vision declare your intent

Develop a strategic plan

Forge a healthy private/public partnership

Make the right thing easy

Establish a district management/partnership mechanism

Create a catalytic development company

23The structure of the Main Street Four Point Approach addresses Restoring the Value of Downtown. Begins with basic Strategic Planning for Downtown.

Vision: declares your intentions for downtown / what does success look like? Should lead the way to any necessary planning & regulatory changes.Goals and Projects: developed out of SWOT analysis (unique to your downtown begin with Clean, Safe, Attractive & Fun!)Workplan: keeps you organized and accountable, and gives funders confidence in their investment

How Revitalization WorksFrom Turning Around Downtown Christopher Leinberger

Determine the right mix of uses:

Housing rental/for-sale, market rate/affordable

Local serving retail strategy

Arts & Entertainment

Office

24The structure of the Main Street Four Point Approach addresses Restoring the Value of Downtown. Begins with basic Strategic Planning for Downtown.

Vision: declares your intentions for downtown / what does success look like? Should lead the way to any necessary planning & regulatory changes.Goals and Projects: developed out of SWOT analysis (unique to your downtown begin with Clean, Safe, Attractive & Fun!)Workplan: keeps you organized and accountable, and gives funders confidence in their investment

Westville Village Renaissance Alliance

Vision StatementAt the base of majestic West Rock, Westville Village is an inviting historic neighborhood center within the city of New Haven. Nestled between active parks and greenways, this walkable, sustainable community blends the best of small town living with a dynamic urban setting. Westville Village is a vibrant social, cultural and economic hub where residents and visitors of all ages live, learn, work, create, dine, shop and play.

Real-Life Example:Westville Village: a small, urban village center within the City of New Haven. It features small independently owned shops, restaurants, and an established and diverse residential community. It is also a short distance from SCSU and Yale and University

Visioning Declare your intentionsSWOT AnalysisGoal Setting

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D e n s i t ywe have nothing to fear but fear itself

26The next step is the implementation of the charrette principles. In Simsburys case, this is being done by codifying the communitys vision by way of a form-based code for the Town Center translating what was identified as Simsburys character of place into regulatory language.

PlacemakingLegacy Cities Lincoln Institute

A process for activating great public spaces

Activation the process of drawing & retaining users to a space

Keys to successful placemaking:

Strong partnershipsManaging great public spacesCelebrating unique community character

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PlacemakingLegacy Cities Lincoln InstituteStakeholder engagementProgramming and managementClustering and density of key activitiesConnectivity and accessibility to major bus routes, bike lanes, transitStart smallLess pedestrians = require more investment to transform the surroundings

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The Micro Business Incubator (MBI)Bring Training to the BusinessesOn-Site One-to-OneIndividualized Service & SolutionsMutual Learning ExperienceService Learning Framework

29Dr. Steinberg as said, an apparent need emerged: the neighborhood small businesses needed help in upgrading their skills and learning how to better serve their customers."

"And, I also realized that University of Hartford students actually share similar needs they want to learn about business and how to apply what they have learned in their courses in a real world setting. The mutual benefits were apparent.

Under Margys leadership (she also served on the Board of Upper Albany Main Street) the MBI program was developed in 2002.

MBI: ImplementationImplement SolutionsBusiness PlanningLoan ApplicationsFinancial LiteracyMarketingTechnologyHardware/SoftwareVirtual TrainingWebsites/E-CommerceFollow-Up

30The philosophy that drives the MBI program is, Give a man a fish and hell feed himself for a day. Teach a man to fish and he can feed himself for a lifetime.

Qualitative Impact: StudentsExperiential Learning (Hands-on)Application of Textbook KnowledgeCareer ReadinessBusiness AcumenCommunity Engagement

31Qualitative Impact for Students:Real world training & service to community

Qualitative Impact: Business OwnersAccess to Free Consulting ServicesReliable Support StructureBusiness Network EffectExposure to DiversityExpanded Market and Clientele Base

32Qualitative Impact for Business Owners:Consulting, training & networking while being exposed to an outstanding educational institutionSeveral business owners have since sent their children to UHart or have taken courses themselves!

Quantitative Impact of MBI2002-2015Businesses Served125Students Involved393Volunteer Hours49,773Number of Loans Closed28 ($2,820,000)Number of Jobs Created215 +Total Private Investment$94,000,000. +

33Easy to read graphic of the economic impact

PartnersUpper Albany Main StreetUniversity of HartfordMetro Hartford AllianceCity of Hartford CDBGSaint Francis HospitalTravelersHartford Foundation for Public GivingBank of America

34No sustainable downtown revitalization program is possible without deep and engaged partnerships. This means more than just attending each others meetings it starts with a strategic look at the challenges and opportunities in the district, and each others strengths and weaknesses.

This is the list of Upper Albanys most engaged partners, but there are many more on a project-by-project basis. These are both funding and programmatic partners.

Recipe for SuccessTrustMission FitAccountabilityAccessibilityDesire to ImproveCapacityReciprocityAdministrative SupportFaculty ChampionStudent Involvement

35What the Community, the University & the Main Street Program each bring to the table.

Identifying the needs of the neighborhood and how each entities strengths can address those needs.

Formulate a structure / program to improve the district.

All results in a stronger relationship and more opportunities to collaborate on future initiatives.

Essential ConnectionsWithin the district for pedestrians, between interdependent businesses

From the district to adjacent neighborhoods

From the Ranch House to the train station

One public realm many rights of way (feet, bikes, buses, cars, trolleys?)

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Powerful PartnershipsCity and State leaders and departments

Local businesses

Neighbors and neighborhood groups

Churches, community groups

Schools/colleges

Who will be the organizing catalyst?

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www.ctmainstreet.org

38Connecticut Main Street Center

www.ctmainstreet.org

www.facebook.com/ctmainstreetcenter

https://twitter.com/CTMainSt

http://www.pinterest.com/ctmainst/

2008 Terry Square Trident Plan

What could be..

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Terry Square 1965

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