Annotating Flat Plans Bethany Quigley

Flat Plan One – front cover

Masthead – this masthead is not very relevant to music however I feel it gives the music magazine a formal and different edge from other music magazine such as ‘Q’ which connotates a music element. I like this masthead because it is different and I feel the font in which I have used makes the front cover seem very retro, fun and youthful which will be very appealing for my young target audience.

Issue and date stamp – this is an important and common convention of a magazine. I have decided to follow this common convention as I feel it is important to let the reader know how many issue are previous to this one – 17 is a random number which I will use. I have decided to publish this magazine in December as I can use winter themes. The positioning of this number and date is directly beneath the masthead as I feel it is important for the reader to know these details immediately.

Main image - I plan to use a mid shot for the main image of my magazine. The positioning of the main image will be to the right of the cover as I feel this adds to the edginess of the magazine; it also gives way for a coverline connected to the image. The page background is slightly pink which connotations well with the black and white colours displayed on the front cover. Coverline – this coverline is positioned to the left of the cover which works well with the image. The use of a quote from the main article will be presented as the coverline as I feel this intrigues the reader more. The font and colouring of the coverline compliments the house style of the magazine.

Puff – the brightly coloured puff is displayed at the top of the front cover as when the magazine is displayed on shelves the reader will be attracted to this puff. CHANGE THIS ONE

Puff – I have displayed this puff at the bottom of the cover in a bold black border as I feel it stands out better for the reader to see. The white GulimChe font is attractive.

Flat Plan One – contents

Masthead -

Flat Plan Two – front cover

Masthead- this masthead is in a red Berlin Sans font which I chose because I feel it is very attractive and stands out among the other colours on the front cover. I have followed the common rules and conventions of a music magazine whereby the masthead is at the top of the cover – I have chosen to do this because the magazine will be instantly recognised when stacked on the shelf.

Coverline – on this magazine I have chosen to include multiple coverlines for the same main article. The coverlines are positioned left of the main image below the main heading which helps to title the coverlines ensuing the audience know what the coverlines are introducing. I chose a white front for the coverlines as I felt the dark background of he main image flattered the white.Furthermore, the coverlines which I have included at the bottom of the cover are listed for the audience. I included this type of coverline as I feel it looks appealing and is different from the usual conventions of magazine coverlines.

Logo- for this magazine flat plan I decided to include a logo symbol; I believe this helps to label my magazine more – the logo compliments the masthead of the magazine: ‘stash’ which connotates money. The black colour of the star along with the black writing ‘the best as music should be’ gives this magazine a USP therefore increasing sales.

Skyline – I have included this skyline as I feel it would further give the audience more attraction to read the magazine. ‘At home with June and Bell

Main image- the main image is a monotone image – I feel the black and white help to make the red masthead stand out more. I think the centre positioning of this image is very effective in that the reader is instantly attracted to the image of the star and so will be intrigued to read on.

Flat Plan Two – contents