Amazon.com

Founded by Jeff Bezos

Started as world’s largest bookstore which owned no books.

Most successful product: Kindle

Key to success for Amazon

Willingness to invest in latest technology

Makes shopping online: • Easier • Faster• More personally

rewarding

Unlimited free express shipping for items

KINDLE: Revolutionizing book industry

“People don’t want gadgets, they want services which improve over time.”

• Brilliant illuminated screen• Faster processors

and better displays

Amazon’s digital store offers more than 22 million books, songs, movies, and games, with many of them available for free.

What is next for amazon?

Amazon is considering getting into the delivery business.

The Last Mile:

The Amazon Phone

Game of Thrones

Key to success for amazon:

What’s next for Amazon?

Created by Akanksha Singh, JUIT during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.