Agile by example 2015: Lean UX workshop - Cross-functional product design

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  • LEAN UX

    Cross-functional product design

    Frederik Vannieuwenhuyse @vfrederik

    https://technology1unplugged.wordpress.com/

    https://technology1unplugged.wordpress.com/

  • Lean UX book: http://www.leanuxbook.com

    LEAN UX

    Applying Lean Principles to Improve User Experience

    Book by Jeff Gothelf and Josh Seiden

    Go to http://www.leanuxbook.com and buy the book!

    Materials about Lean UX in this slide-deck are attributed to the authors of this book.

    http://www.leanuxbook.comhttp://www.leanuxbook.com

  • The Lean Series

  • Lean UX book: http://www.leanuxbook.com

    Documents dont solve customers problems.

    (and working software)

    Good products do.

    http://www.leanuxbook.com

  • Dont design (dont build) stuff people dont use

  • Lean UX book: http://www.leanuxbook.comhttp://www.lwk.dk/MugMouse/Mugmluse_content.html

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.comhttp://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.png

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/

    https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too

    LEAN UX

    https://www.youtube.com/watch?v=szr0ezLyQHY

    http://www.leanuxbook.comhttps://www.youtube.com/watch?v=szr0ezLyQHY

  • @vfrederik

  • Lean UX book: http://www.leanuxbook.com

    a mindset

    a process change for UI, UX, VD

    a way of thinking about managing software

    LEAN UX

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    apply lean principles to improve User eXperience

    how to best meet customer and business needs

    expose product risk early

    progress more quickly, more efficiently

    build valuable products and service

    LEAN UX goals

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Given: a problem statement

    Workshop goal:

    1. Who is the user?

    2. State the desired outcome(s)

    3. Define a feature

    4. Write hypothesis

    5. Create an experiment

    LEAN UX workshop

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    LEAN UX workshop

    Select a problem statement!

    http://www.leanuxbook.com

  • @vfrederik

  • Lean UX book: http://www.leanuxbook.com

    LEAN UX

    cross-functional teams having shared understanding

    validated hypotheses

    solve the right problem

    externalise / visualise ideas early and often

    small tests and measure outcome

    continuous learning, continuous end-user feedback

    principles

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    [Our service/product] was designed to achieve [goals].

    We have observed that the service/product isnt meeting [these goals], which is causing [this adverse effect] to our business.

    How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?

    Thinking by Yamini Ahluwalia from the Noun Project

    THINK: problem statement

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: problem statement

    Exam

    ple Our hotel website / mobile app was designed to

    rent hotel rooms to travellers. We offer the lowest room price possible.

    We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months.

    How might we improve our website / mobile app so that 10% more visitors are converted to booking a hotel room?

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Business assumptions

    Our main value proposition: cheap hotel room prices

    Our customer will find us online via search engines or advertisements

    User assumptions

    Everyone books hotel rooms online

    The hotel website targets people going on holidays

    The hotel website should be simple to use

    The most important feature is the 1 click booking

    THINK: assumptionsEx

    ample

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    LEAN UX workshop

    Study your problem statement

    &

    List assumptions

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: outcomeEx

    ample Who is the user?

    Leisure travellers

    Business travellers

    Desired outcome

    10% more leisure visitors are converted to booking a hotel room

    5% more business visitors are converted to booking a hotel room

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: proto-personas

    http://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeg

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Given: a problem statement

    Workshop goal:

    1. Who is the user?

    2. State the desired outcome(s)

    3. Define a feature

    4. Write hypothesis

    5. Create an experiment

    LEAN UX workshop

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: hypotheses

    We believe that [FEATURE]

    for [PERSONAS]

    will achieve [OUTCOME]

    validated by [MEASUREMENTS / FEEDBACK].

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: hypothesesWe believe that adding hotel room images on the booking page

    for Mary (= a site visitor)

    will achieve more customer conversions

    validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours.

    Exam

    ple

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: hypothesesWe believe that increasing the number and the size of the hotel images on the booking page

    for Mary (= a site visitor)

    will achieve more customer conversions

    validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours.

    Exam

    ple FeaturePersonas Outcome

    Measurement

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Given: a problem statement

    Workshop goal:

    1. Who is the user?

    2. State the desired outcome(s)

    3. Define a feature

    4. Write hypothesis

    5. Create an experiment

    LEAN UX workshop

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Given: a problem statement

    Workshop goal:

    1. Who is the user?

    2. State the desired outcome(s)

    3. Define a feature

    4. Write hypothesis

    5. Create an experiment

    LEAN UX workshop

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    THINK: hypotheses

    We believe that [FEATURE]

    for [PERSONAS]

    will achieve [OUTCOME]

    validated by [MEASUREMENTS / FEEDBACK].

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    MAKE: collaborative design

    palette by Nathan Driskell from the Noun Project

    whole team

    collaborative sketching

    democratic design

    sketch solution of a hypothesis

    design studio / design charrettehttp://1.bp.blogspot.com/-x5B2mm553d4/TrB_TPnWHQI/AAAAAAAAQaA/g1hrWdUu0Ik/s1600/Screen+Shot+2011-11-01+at+4.22.00+PM.png

    http://www.leanuxbook.comhttp://1.bp.blogspot.com/-x5B2mm553d4/TrB_TPnWHQI/AAAAAAAAQaA/g1hrWdUu0Ik/s1600/Screen+Shot+2011-11-01+at+4.22.00+PM.png

  • MAKE: collaborative sketching

  • Lean UX book: http://www.leanuxbook.com

    MAKE: MVP An MVP is not a minimal product, it is

    a strategy and process directed toward making and selling a product to customers.

    It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning.

    One seeks to minimise the total time spent on an iteration. The process is iterated until a desirable product/market fit is obtained, or until the product is deemed to be non-viable.

    https://en.wikipedia.org/wiki/Minimum_viable_product Hammer by Nathan Driskell from the Noun Project

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    MAKE: experiments prototypes

    Lo-Fi

    Hi-Fi

    non-prototypes

    landing page

    fake door

    concierge (Wizard of Oz)

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Given: a problem statement

    Workshop goal:

    1. Who is the user?

    2. State the desired outcome(s)

    3. Define a feature

    4. Write hypothesis

    5. Create an experiment

    LEAN UX workshop

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    MAKE: experiments

    Paper prototyping example:

    https://youtu.be/DZIVzkQZ_PQ

    http://www.leanuxbook.comhttps://youtu.be/DZIVzkQZ_PQ

  • Lean UX book: http://www.leanuxbook.com

    continuous discovery

    test everything policy

    weekly user tests

    interviews (in pairs), show and tell

    whole team

    discover latent needs (underlying pain-points)

    CHECK: collaborative research & discovery

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.comhttp://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpg

    CHECK: collaborative research & discovery

    Steve Blank

    http://www.leanuxbook.com

  • Staggered sprints

    Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides

    http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides

  • Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides

    Sprints

    http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides

  • Lean UX book: http://www.leanuxbook.com

    Build - Measure - Learn

    Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides

    http://www.leanuxbook.comhttp://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides

  • Lean UX book: http://www.leanuxbook.com

    Experiment story UX debt

    Backlog

    @romanpichler

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Lean UX process, goals and principles

    Differences with traditional UX processes

    THINK: problem statements and assumptions

    THINK: proto-personas

    THINK: output, outcomes and impact

    THINK: hypotheses

    MAKE: collaborative design, sketching

    MAKE: experiments, prototypes, styleguides

    CHECK: collaborative discovery, user tests, interviewing

    CHECK: process research feedback

    Agile (Scrum) and Lean UX

    Lean product management

    Experiment Kanban

    Dimensional planning

    Organisational change

    LEAN UX full day workshop

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    Experiment KanbanBacklog

    4Build

    2Measure

    1Learn

    2

    Hypotheses

    Unvalidated assumptions

    Options

    @Okaloa

    http://www.leanuxbook.com

  • Lean UX book: http://www.leanuxbook.com

    # dimensions

    https://upload.wikimedia.org/wikipedia/commons/6/64/DirtRoadByAmiltonReis.jpg http://milaspage.com/wp-content/uploads/2011/08/cobblestone-road-old-montreal.jpg

    http://www.site-kconstructionzone.com/wp-content/uploads/2010/04/LAMS10-1024x768.jpg http://www.autoguide.com/auto-news/wp-content/uploads/2012/07/autobahn.jpg

    http://www.leanuxbook.com

  • LEAN UX

    Cross-functional product design

    Frederik Vannieuwenhuyse @vfrederik

    https://technology1unplugged.wordpress.com/

    THE E

    ND

    https://technology1unplugged.wordpress.com/