#TEDC14

99 Reasons Why Email Rocks

Jay Jhun, BrightWave@emailrocks

#TEDC14

99 109 Reasons Why Email Rocks

Jay Jhun, BrightWave@emailrocks

#TEDC14

ITS’ A LITTLE KNOWN FACT

EMAIL IS THE NEW DADDY OF THE USPS

#WHOSYOURDADDY

#TEDC14

#Passion

@emailrocks

#TEDC14@emailrocks

We are Digital marketers who’ve gone email

#TEDC14@emailrocks

Email• Social media• Brand management• Content management• Mobile’s impact on consumer behavior• Leveraging audience data• Scalable dynamic content• Direct response principles• Leveraging video• Testing and optimization• Fueling customer relationships • Driving revenue• How many !#$@# environments?

#TEDC14

“If you build it, they will come …”

@emailrocks

#TEDC14@emailrocks

#BADASS #BRINGIT

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@SherylSandberg did you know people use email more than they use Facebook on their smartphones? bit.ly/EmailisWhat

and IDCAlways Connected | How Smartphones And Social Keep Us

EngagedAn IDC Research Report, Sponsored By Facebook

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$6 BILLION

Invested in email software in 2013

@emailrocks

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@Anthonytackett

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When looking at tracking I often see a subscriber who has Opened the same email 50+ times. Either I sent a hell of an email or they are really bored. Ha.

@MCTweets

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@megtiffany @NathanMynarcik

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I didn't have to go back to school (again) in order to do email design--my 2005 skill set is perfect for it!

@ravuun

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Because you can plaster your co-workers with 20,000 test emails on April Fools Day

@meganmerrifield

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Email … is the ONE constant (sort of) in an ever-changing space. I've been in online marketing for nearly 20 years and while the shape of every aspect of what I have done has changed … compared to every other medium I use (websites, social media platforms, PR) to reach my clients' audiences, email is the one thing I know I can depend on to provide solid ROI for our efforts.

@108degreesmktg

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It's a challenge everyday, requiring new thinking every line of code. Being part of a worldwide team working our asses off to show people that email is not dead, and it has as much potential as any other form of marketing. These points coupled with the fact that this is such a collaborative community, makes my fight worth the struggle and makes me work harder.

@Nivicious88

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It gives us marketers the ability to merge art with science - making it trackable and prove once and for all that marketing does not equal making things pretty.

Anonymous

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My [Gmail] promotions tab is like a customized news feed for me.

@sullaura

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Email can be beautiful. Very beautiful. And great design always matters.

@sullaura

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Email waits for subscribers. It is the most personal communication available to marketers.

@thatslydia

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Just like all the articles say, Email is D-E-A- D.D - directE - engagingA - artisticD - driving growth and evolution

@David__Carpio

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Part Art, part Science, always fun and constantly evolving

@David__Carpio

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Email rocks because its subject line is like a tweet to grab attention

@ala_manzana

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Email rocks because it may beEntertaining Measurable Attractive Informative Loyal #TEDC14

@ala_manzana

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Email can't be ignored. It lives in the inbox until it's either read or deleted. You have to action on it.

@JimMacLeod

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Email rocks because we have @mparkerbyrd (who invented the #TEDCNTACC)

@meladorri

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I love email because it is manic. Tables for structure & hacks to open the email to everyone - even Outlook.

@veronicaw

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Email rocks because I get cool, free t-shirts at #TEDC14 every year! Not one, but two!

@meganmerrifield

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Email rocks because through AB testing you can find answers for problems - #alwaysgettingbetter

@cassidyfred15

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Email rocks because I can save everything I've ever sent or received! Oldest email in my account is 7/7/04. Yours? #TEDC14

@ThomasGrimes

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Email rocks because we can learn today and test tomorrow. #TEDC14

@ThomasGrimes

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Email allows for the gamut of personal connection - intimate poetry to quick pokes to detailed information sharing. It is US. <3

@_blakemonkey

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Email rocks because we get the satisfaction of hitting that big red send button

@gc_denis

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Email rocks because it's NEVER boring... Always a challenge to be conquered #TEDC14

@danielle_dcoded

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It's the mobile generation's answer to a print DM package

@justin_herren

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Because we can actually test the "genius" of marketing fools

Anonymous

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I love email because it's available on my schedule. It's less invasive as a communication tool. Ulta sends me daily emails that I mostly ignore. But, when I'm ready to shop, I know there's an email in my inbox with a coupon code or a great sale.

@aka_des1gn

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Working in email lets you feel like an archeologist and a rocket scientist at the same time. #TEDC14

@FreshInbox

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Email rocks because email people make the most friendly, welcoming, helpful conference. Ever.

@oiche

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Email rocks because only we understand why this is hilarious

@oiche

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Email saves trees. And ponies.

@thompsonjoshd

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Email allows grandma's to stay in touch. For free. Everyday.

@thompsonjoshd

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Email rocks because it’s not proprietary

@leemunroe

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Email rocks because without it, we wouldn't know about this conference #TEDC14

@theallenchan

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Email rocks because we all here at #TEDC14 rock!

@ala_manzana

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Email rocks after being tested with @litmusapp ;) #TEDC14

@ala_manzana

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Email rocks because it's extremely fast and the word nowadays is fast and demanding prompt response #TEDC14

@ala_manzana

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Without email, we wouldn't have #TEDCNTACC #TEDC14

@RodriguezCommaJ

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Email rocks because there's never a dull moment. Thanks, Gmail & mobile design & Big Data & social & you name it #TEDC14

@chadswhite

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Email rocks because no closed platform like Facebook will ever be able to match it's scale and reach. #TEDC14

@chadswhite

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Email rocks because it's just hard enough that only the cool kids are into it. :) #TEDC14

@chadswhite

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Email rocks because it's the true OG. #TEDC14 #emailnerds

@kzkotval

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Email rocks because there's a community that fosters sharing. We are not cut throat.

@meganmerrifield

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Email rocks because even with new devices and ways to interact digitally its still relevant & engaging for users

@shanij

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Email developers are like the master artisans of the web world

@Anthonytackett

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Email rocks because of the incredible developer community. We're weird, cool, and nobody understands what we do. #emoAF #TEDC14

@linguartisan

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We're the most creatively adaptive industry out there. Constantly finding hacks and unique ways to achieve success.

@mishis

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People are more willing to give email addresses vs. home. It allows the marketer to communicate quicker & more often #TEDC14

@MaiaPapaya83

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If you have a phone with Web Access your email coupons are always with you. #TEDC14 #savemoney

@MaiaPapaya83

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Email rocks because it can be a customized, relevant hug from your favorite brand. #TEDC14 Get relevant or die tryin'

@AutShan

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Lends itself to great puns, such as prison cell… via @KEVINgotbounce #TEDC14

@meganmerrifield

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The happy medium between art and geek. #TEDC14

@meganmerrifield

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It's still new, we are basically in the madmen age of free-for-all and hacks. #TEDC14

@meganmerrifield

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Hitting send is the cheapest way to get the feeling of skydiving. #TEDC14

@meganmerrifield

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Email rocks because it’s a growing, living being that keeps us on our toes and engaged #TEDC14

@tgormtx

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You can completely change a person's day with one timely, well-planned email

@dcaro12

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It is easy to deliver a truly personalized and helpful message based on data #TEDC14

@kmminnick

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Noone taught us how to do it. We figured it out and helped each other. Email is Crowd Sourced! #TEDC14

@oiche

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Email is a way to achieve the same goal as a print piece, except a lot cheaper. It's lean. and trackable. #TEDC14

@meganmerrifield

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The start to send cycle is much shorter than other web work launches, and so is very satisfying and u feel extra productive!

@oiche

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The Litmus team sure know how to host an awesome conference! Who's glad they're not at MarTech across the street? (me!!)

@oiche

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We're are super scrappy. 'No' and 'not possible' doesn't exist in our language, @flcarneiro just hasn't figured it out yet :P

@oiche

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It's more black magic than science (Outlook & Gmail & Galaxy anyone?)

@oiche

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Email is an equal opportunity employer! Not often you see as many girls at a tech conference as boys!

@oiche

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Email rocks because only through email can your iPhone have hallucinations and start drawing little white lines all over your content #TEDC14

@oiche

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The Swag is stylin' - 3 free t-shirts??! It's not my birthday until January, you shouldn't have!

@oiche

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Its not boring. So many innovative things yet to be explored/discovered. Really exciting stuff!!!!! Can't wait. #TEDC14

@EkoDesignPhotog

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Tomorrow's one more chance to send one more killer email #TEDC14 #backtoittomorrow

@GreerHall

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Platforms and networks come and go, but email is still standing

@forepac

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Without email, the @ symbol would still be on the B list of keyboard characters.

Totally an A-lister now.

@forepac

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Email rocks because it's environmentally friendly. Keepin' it green peeps! :) #TEDC14

@_blakemonkey

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Because there's a new challenge every day! #TEDC14

@duchess4216

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No weird glue taste involved with sending

@MichaelKumlin

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Email rocks because creativity flourishes under constraints. #tedc14

@lydiaroberts

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#emailrocks because I love debugging :)

@pixeln3rd

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The email community is among the nicest, most welcoming people I’ve ever had the pleasure of working and learning from.

@tedgoas

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Email rocks because if you're not part of the solution you're part of the problem...

@beckysoll

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Email rocks because I got 99 problems, but lovin' email ain't one! #TEDC14

@stacy_blackman

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You can't get results faster with any other piece of marketing. #TEDC14 #emailmarketing

@SimoiSpencer

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It can be animated which is more attention grabbing than a postcard

@MaiaPapaya83

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Email rocks because it is eco friendly. #savethetrees

@MaiaPapaya83

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Email rocks because if you forward certain ones to at least 10 friends you will find the love of your life in 10 hours #nolie

@MaiaPapaya83

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Email rocks because you can send cart abandoned emails to buyers #ohyeah

@MaiaPapaya83

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Email rocks because it can be animated which is more attention grabbing than a postcard

@cod3nameduchess

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Email rocks because there are so many opportunities to test, optimize, and improve the user experience! #TEDC14

@jesuisandrea

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The number 1 reason is because of events like this and the people you get to meet #TEDC14

@tconti22

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@baffoobird

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Email rocks because it’s so cool that no one can actually explain why it’s so cool!

@Paul_Airy

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Oh yeah! It evokes so much passion, emotion, and jump up in the air excitement, that you just have to tell somebody about it!

@Paul_Airy

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Email rocks because its designers, developers and marketers are some of the most amazing people in tech. #TEDC14

@skoobly

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Because other conferences don't serve quinoa at lunch.

@brent_walter

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Email rocks because we all work together to find a way to just get it done. #hackTag

@CamillePalu

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Its an mildly happy median between print and web. With disfunction.

@maWristich

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It's such an iterative process, allowing for constant improvement and means no day in email is ever the same!

@starrrwars

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It keeps lonely lotus notes developers employed #TEDC14

@anotherjonah

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You can nest tables 15 levels deep!!!

@nivuagcire

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Email rocks because without it I would have spent the last 6 years creating a program that creates web pages for 2004 #TEDC14

@EmailMasterOmri

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Email rocks because it becomes acceptable to be a misfit, both organisationally and technologically. We're the underdogs together at #TEDC14

@pageheaven

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Unlike all other digital marketing methods, we can guarantee a qualified audience and accurately report on it. #TEDC14

@pageheaven

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Email rocks because Yahoo email outlasted Yahoo chat rooms of the 1990s. #ASL #tedc14

@maddynorton

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Email rocks when that one subscriber takes the time to reply and say "Your emails look so nice." #smallbutbiggratification

@Lauren_Jones_M

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Email rocks because it doesn't limit me to an arbitrary, artificial, *+%~&$! 140-character message limit

@AllenWyatt

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Email rocks because it provides ways to foster lasting relationships

@AllenWyatt

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We work with the widest range of HTML/CSS support, from Apple supporting newer features to Outlook ignoring bg images. #TEDC14

@CourtFantinato

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Email rocks because it forces us to use both sides of our brain, which literally makes us smarter than everybody else, in the entire world.

@corihemmah

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Email rocks when used with a well planned behavior program I get emails that actually fulfill my needs #YouReallyLoveMe

@MaiaPapaya83

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Email is swell cuz it's not snail mail, tho broken images make me want to yell, but with Lotus Notes u never can tell. #TEDC14

@justin_herren

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Thank you! ^_^

Jay Jhunjjhun@brightwavemarketing.com

@emailrocks

VP of Strategic Services