5 Presentation Tips From CEO Keynotes At CES

By: Carmine Gallo

http://www.forbes.com/sites/carminegallo/2015/01/09/5-presentation-tips-from-ceo-keynotes-at-ces/

Tell a story in the first two to five minutes

Smart presenters understand the power of story to make an emotional connection to the audience. Stories inform, illuminate, and inspire.

https://www.youtube.com/watch?v=lXjJ4pF0d7c

Typical presentation slides cluttered with text would have

detracted from the Fields narrative, so the first 13 slides of

Fields’ presentation had no words, just photos. The photos showed the city lights of Vegas, taxi cabs, and the congestion in Mumbai. The Ford slides didn’t

tell the story. The slides complemented the story.

Create lists of three to five key messages

People love lists. Lists make it easier to follow a presentation, to write about it,

or to tell someone else about it. Too many items on the list, however, defeat

the point.

Mark Fields had two lists. First, he outlined the “four mega-trends” driving

Ford’s thinking around mobility (urbanization, global middle class, air

quality, and changing consumer attitudes). Later in the presentation he unveiled Ford’s three-step blueprint for

its mobile offerings. https://www.youtube.com/watch?v=lXjJ4pF0d7c

Build in wow moments everyone will be talking about

Intel’s Krzanich gave the media plenty to write about by calling out the drones, literally. While demonstrating Intel’s RealSense 3D camera, Krzanich invited members of a German company called Ascending Technologies to join him on stage as they controlled three drones. As the drones buzzed around him, Krzanich explained that the drones could avoid crashing into each other because of the depth-sensing camera on them, powered of course, by Intel.

https://www.youtube.com/watch?v=yJQJYJdPl_o

Make your numbers pop

The president and CEO of Samsung Electronics , Boo-Keun Yoon, provided a good example of this technique in his keynote when he announced that “last year Samsung delivered more than 665 million products to the hands of consumers around the world.” Most presenters would have stopped there. The Samsung CEO took it one step further and said, “This number is set to increase to about 20 devices per second.” He stood quiet for a second and then said, “There’s another 20” as the audience laughed. Do you think the members of the audience will forget that Samsung delivers 20 devices per second? Not a chance.

https://www.youtube.com/watch?v=BpTsLMjz4h8

Share the stage

Smart leaders share the stage.

https://www.youtube.com/watch?v=yJQJYJdPl_o

Intel’s Krzanich was joined by at least ten other speakers including Intel engineers, developers, and partners. Good presenters know that very few speakers can carry an entire hour without putting the audience to sleep.

iwan_pramana@yahoo.com