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PARTNERSHIP Introduction
WE ARE:
Australia’s premier sail racing team comprised of Olympic champions
Racing in a technically and physically demanding, high performance boat, that rewards teamwork
Contesting the Sydney Act in December 2015 and all 8 Acts of the 2016 global Extreme Sailing Series
Nice
Source: IFM/SMS and Performance Research Surveys
Aged between 25-55Highly driven, well educated and typically holding a managerial (or above) job
High income earnersAffluent with money to spend and they like to travel.
Positive towards sponsorshipsMore likely to buy from brands associated with the sport compared to fans of other sports
Passionate about the sportParticipate more in their sport than fans of other sports
Above average media consumersWill follow from beginning to end, consuming across all types of media on multiple devices
OUR FANS ARE:
GLOBALSAILING FANS
China31.8M
Australia71,000
France5.4M
UK/ Ireland3.1M
Russia5.0M
New Zealand149,600
Italy5.8M
Spain3.6M
India3.6M
Germany3.3M
USA6.2M
Poland2.8M
GLOBALMEDIA
Source: All stats are for 2013 or 2014 only and are independently evaluated by Havas Media Group.
€44.9m in independently evaluated media value for the series in 2014
54 international TV networks broadcastthe series into an audience of over 500 million households
5,807 hrs of live streamed coverage viewed online by 105,000 cumulative viewers
778 video produced and sharedof ESS in 2014
325,250 live spectators across 8 acts
5536 online articles, across mainstream and sailing media, plus 1046 print.
RACE FORMAT
Stadium sailing format: multiple short, sharp races per day, easy to understand and engaging entertainment for live spectators.
Cardif
THE ULTIMATE EXPERIENCEGive a client the greatest sporting experience as a guest sailor
VIP guests race on board the boat with the team and take part in morning training sessions
No experience necessary, we'll show you the ropes!
1,034 guest sailors have joined teams in 2013
This is Formula 1 on the sea and the only way you can experience being part of a word class team as they compete
No more watching from the sidelineSource: All stats are for 2013 only and are independently evaluated by Havas Media Group.
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To get some sense of what it feels like to race this catamaran, imagine being strapped to the bonnet of Jenson Button’s car in a mad free for all against the best rally drivers in the world. And most of the time you are only on two wheels!
Tarquin Cooper – Daily Telegraph
GUEST SAILORS
BRAND iShares
GOAL Increased relationships with clients, leading to greater sales and repetition.
LEVEL Series Title sponsors
RESULTS93% of iShares clients agreed that this was one of their top three events.79% said they would likely increase their usage of iShares.
SPONSORSHIP CASE STUDY
HOW WE CAN HELP YOUR BRAND
Team building Client/ Staff reward
Global media exposure
B2B Networking
Premium Hospitality
Social media engagement
Product showcase
Database generation
Content creation
Olympian product endorsement
Significant return can be achieved on these objectives:
+61 41492740
STEP ONBOARD with 33SR
today!
To access this unique engagement and leveraging opportunity and to start your journey of success with 33SR, contact 33SR manager Joshua Chant today:
Presentation proudly prepared by
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