Stockholm, Sweden

Prepared by: Thorsten Schroeer, Director Electronics Industry Europe March 2nd, 2015

Global Consumer Electronics IndustryImperatives in the Digital Era“A Business Perspective towards IT”

Quiz – What Movie?

3

Consumer Electronics Industry Agenda IBM Point of View

The future of electronics will likely be quite different from traditional electronics models

Digital is the Future of Consumer Electronics

1. IoT / Connected Home2. Cloud in Business

3. Smart Products

4. Digital in Manufacturing

5. Analytics & Cognitive

6. Mobile & Interactive Experience7. Security

8. Empowered Consumer

Digital in Manufacturing“Industrie 4.0”

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European White Goods OEM - Digital Manufacturing

Lotsize 1 !

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Digital in Mobile & Analytics

Imagine the collective knowledge and power of an entire enterprise, at your employee‘s and customers fingertips.

https://www.apple.com/business/mobile-enterprise-apps//9

+Together, we are transforming the usability of data and content

Freemium Version: http://www.ibm.com/analytics/watson-analytics/

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Big data: unstructured, semi-structured and structured

Analytics-driven Service & Product InnovationPoC with white goods manufacturer

Review & rating Click-through Feedbacks via pads/phonesSales records Consumer master data

Product master data

Monitoring & maintenance

logs

Big data: unstructured, semi-structured and structured

Online data Offline data Connected data

Data Types

Social media…Call center records…

B2C

e-commerce

Forum,

Microblog,

Facebook…

ERP CRMConnected

devices

Data sourcesSensors

User 360 Product 360• Demographic• Geographic

• Socialgraphic• Behavioral

• Psychological

• R&D• Production

• Transactional• In-use

• Maintenance

Indexed information

FOAK applicationsVoice of

Customer (VoC)

Targeted Marketing & Sales

OptimizationPreventive

Maintenance

R&D Marketing and Sales After Sales Service

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Analytics & Mobile within IBM Manufacturing

Manage Opportunity

Request for Quote

Design Solution

Develop Proposal

Develop Contract

Manage Contract

Manage Order

Plan Demand Supply

Manufacture

DeliverInvoice & Accounts

Receivable

Post Sales

Support

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5 13

23

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2425 32

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Quote to Cash

Supply Chain Business Process Framework

SourceManage

Suppliers Commodities

Manage Supply

Execution

Procurement Engineering

Manufacture Engineering

Governance & Risk

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1215 15 15 15 3 2020 20 2021

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2622

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29

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Source to Pay

IBM Price Analysis Tool

Assignment Analytics

Shipped but uninstalled

Transaction Center Optimization

Global client dashboard

AR Optimization (NBA)

AR Optimization (DM7)

IBM Buy Analysis Tool

Forecast Accuracy Initiative

New Product Planning

Supply Capability Engine

Critical Parts Mgt Tool

Smarter Demand Shaping

Inventory Optimization

Transparent Supply Chain

Quality Quasar

Fuel Sur-charge Hedge

Global Logistics L&D

Client Value Assessment Tool

Supply Risk Management Tool

Advanced Airline Analytics

Catalog Data Optimization

Pipeline Yield Assessment

Quality Early Warning System

Asset Re-utilization

Product Mgt Transform

Environmental reporting tool

Global Logistics Carbon Mngmt

Proposal Professor

Proposal Text Analytics

CSP Propensity to Buy

Social Listening

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12

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Implemented or extending

Development

Key

16 16 16 16

29292929

2 2 2 2 2

2

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Digital in the new computing era”Watson”

TabulatingSystems Era

ProgrammableSystems Era

CognitiveSystems Era

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User data entry to Chef-Watson for recipe creation, using iPad

The Chef-Watson recipe selected by the user, along with cooking instructions and the best appliance settings, is sent by the IoT Foundation to the Miele range, via a laptop for protocol conversion.

Automatic or manual start of the cooking program

Bluemix

WatsonIoT Foundation

European White Goods OEM - Watson case study

Watson solutions can enable value along the entire electronics ecosystem

Digital inCustomer Journeys &Empowered Consumer

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What is the role of IT beyond get stuff on the cloud?.......

…..become partner of choice for the business to drive enterprise wide digital transformation.

European White Goods OEM - Digital Transformation case study

© 2015 IBM Corporation

IBM auf der CeBIT

IBM at CeBIT 2015Hannover, Germany March 16 - 20

Stockholm, Sweden

Prepared by: Thorsten Schroeer, Director Electronics Industry Europe March 2nd, 2015

Global Consumer Electronics IndustryImperatives in the Digital Era“A Business Perspective towards IT”