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Turn content into inspiration
Problem | Eyeballs ≠ Engagement
Advertising is the lifeblood of our
clients …
Anybody paying attention?
Solution | Interaction = Engagement
Interaction is part of the DNA of the new generation.
Value Proposition | We increase your relevance and revenue by turning content into inspiration
Video Content
AudiencesBrands
Product | SpottTM is making any video interactive
Consumer Interaction=
Consumer Engagement
Metadata
Video Player Plug In
ApplicationAudio Sync
1st screen 2nd screen
Demo | Consumers love to interact with the metadata.
Demo | Consumers love to interact with the metadata.
Contextual Marketing Platform | Discover, Love, Buy
Picture of the actress or drama.
Topics: Products, subscribers, scenes, info, …
Detailed information about the topic selected.
Discover. Love. Buy.
Picture of the product.
Info on the product.
Similar items.
Wish-list and Buy.
Discover. Love. Buy.Key-frame: still Image of thevideo you are watching.
Characters in the scene.
Products in the scene.
Discover. Buy. Love.
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Oct Dec Feb
MinutesofInteractiveContent('000)
45
100
127
0
20
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60
80
100
120
140
Oct Dec Feb
NumberofDownloads('000)
92%77%
59%
8%23%
41%
Sept Oct Nov
Evolutionofnewvsrecurringusers
newusers recurringusers
Oct Dec Feb
Momentum | Successfully launched in Belgium in Oct 2016
Profile of SpottTM user
71% Female / 29% Male60% Dutch / 40% French
34% is between 18-2425% is between 25-34
10% of sessions result in basket
7.000.000 Impressions
500.000 Clicks
10.000 Baskets per month
Interactive Advertising | Call to action linked to brand objectives
Book a test drive
Brands we have worked with:
1.
2.
First screen interaction | Turn your phone and access the metadata
Technology | Automated enrichment of video with metadata
Key-frame Extraction Algorithm Facial Recognition Pattern Recognition
(AI+Semantics)
In collaboration with In collaboration with In collaboration with
Leads
Contract
Supporting Parties
Business Development | Clients from Europe to Asia
Value Proposition | Revenue Drivers
1.
2.
3.
Interactive AdvertisingMove beyond selling impressions. Interactive GRP’s can be sold more expensive vs regular
GRP’s. Interactivity relevant for every category (coupons, test drives, e-commerce).
Personalized DataProgrammatic & Addressable advertising needs personalized,
individualized data. Combine content, brand & product info (impressions, engagement, actions).
Increase Product Placement Income (including Affiliates)Use data to improve your product placement deal & allows to tap
into a new revenue stream linked to sales (affiliate margins).
Executive Summary | We turn content into inspiration
Jonas De CoomanCo-CEO & CMO10 years experience in consumer marketing at Coca-Cola and Unilever.
Michel De WachterCo-CEO & COO7 years product development experience at BNP Paribas Fortis Bank.
Vincent NédéeBusiness Development Asia
Herman BosteelsBusiness Development AsiaD-10 Visa
Bart ReyserhoveProject Lead12 years experience in IT infrastructure & architecture projects. Engineer with scrum experience.
Didier De SchepperCTO26 years of experience in software development and integration.
Stephanie SchellerHead of Business Development US
Diego RuizHead of Business Development Latam12 years finance & business development experience in a variety of industries
Spott is an inspiration platform that makes any type of video content interactive for viewer engagement and e-commerce.
Happy to answer any question …
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Appiness NV,Hertshage 10,B-9300Aalst,Belgium|VATBE0543.611.457
